Author

adqnixblog

Browsing

Which is the Best Local SEO Service Provider in India?

SEO is one of the most important marketing strategies in present times, no doubts over that. But in this digital sea, there are lots of fishes who all claim to be the best. So how will you decide which one to choose? SEO is a survival kit that is important for you to have in this cutting edge competitive world. It’s a NEED to stay ahead of your competitors.

So here we are talking about a local SEO service best for you, it is likely possible that a very much popular service provider might just not work for you. It is simply about what you are trying to gain from the SEO service provider for your brand.

When you say local service provider it necessarily does not mean an SEO company from your city. It does not matter as SEO services are globally provided. What matters is that your SEO service understands what you are asking for. And yes a native SEO service provider might better understand the demands of your brand and how to take it to the audience in a more approachable way.

Trying to find the best Local SEO Service provider can be really tricky. If you invest, you should be literally careful before finalizing the SEO Provider because they would be the ones who present your business image on the digital platform. Be wise before you make any investment.

So let’s see what you should look for to find the best local SEO service provider in India

  • Professionalism

The key to getting the most out of SEO services is that your SEO service provider understands not only the semantics of the internet but pays attention to what you want and then offer you the best-assembled SEO services. To find a dedicated firm and stick to it. It would also save you the hassle of familiarizing and explaining your needs to new provider every time.

Your SEO service provider should actively and uniformly provide new and creative input to escalate your overall digital marketing.

  • Experience

The curriculum of digital marketing is not stagnant. Yes; but a keen eye and gist for digital marketing can only be developed with experience. It is important you choose a firm with experience in specialized areas related to your brand.

A firm with a good client base and success story proves that they know what to do and how to do it. An experienced firm will be familiar with the dynamics of the market and would be prepared to handle extreme market affecting situations like the current COVID-19.

  • Good reputation

You hire SEO services by your money to promote your brand so make sure it is invested in the right place. Take the word of previous or current clients.  A good service provider will be applauded and recommended. Do good research, check online, consult reviewers, and look for word of trust from respected and reliable sources.  A good reputation will precede the bearer miles away.

Adqnix Techlab Pvt. Ltd. proudly showcases its client’s reviews and feedback on their website.

  • Integrity

SEO service involves sharing of classified and important information regarding your business and you would want someone trusted and morally conscious enough. Doing business together is not just mutual benefit. It is also the trust that a party put into others with a belief to be respected and be professional.

This should also be considered regarding your SEO approaches. A good SEO service provider uses strategies and approaches that are ethical and in accordance with rules and regulations of search engines. ‘White hat’ techniques are followed by trusted SEO service firms.

  • Honest

Think of going to a doctor and not being informed about the disease. Fatal Right?

An SEO service provider has to be honest with you. No wrapped up facts or misleading conclusions will suffice. Dishonesty regarding promises, results, response, work, legality, etc. is destructive for both your business and the firm itself. It is a waste of time, energy, and effort from both parties.

An honest local SEO Service Provider company would listen to your business requirements, would analyze them, and then present you with a blueprint of how your marketing strategies would work. How much time it would take to rank your business in your marketing industry. They should be honest about their work and should present monthly reports of what work has been done in account of your SEO.

Adqnix Techlab has provided honest feedback and true reports to clients.

  • Realistic

The promises of taking you to top quickly are good to listen but not beneficial. To achieve those goals it requires hard work, effort, and time. So a good firm will give you honest and achievable goals with a well-thought strategy. A good firm knows that you are not alone fighting for that spot. But it’s possible, with capital, effort and time. A good firm will give you an honest commitment.

  • Flexible and adaptable

Demand changes, perspective changes, needs change, supply changes and so does changes the business. So the same old strategies won’t work for long and for everyone. With time a good SEO service provider not only improves but also changes their set ways and strategies.

A smart SEO service provider will also be flexible in adapting the new trends according to the audience interface and interest. An SEO service provider will always be open to try and venture in new fields and use various means to provide the best results to their clients. One who does not adapt goes extinct so make sure to hire the company that has fresh ideas and perspective in them. In dire situations, new and quick strategies should be adapted. Like the global lockdown and economy downfall due to pandemic.

  • A versatile and hardworking team

The digital world is volatile and keeps changing trends. A good SEO service requires everything from marketers, content creators, illustrators, link builders, designers, copywriters, etc.  It is a talented team that collaboratively produces effective SEO tactics for you.

A hardworking team will continuously try to better their performance by training and technological aid. A team should also be accountable for providing their best to you.

At Adqnix Techlab, we understand the Indian market with our years of experience in providing SEO services to our clients. We have a dedicated team that studies market dynamics and draft the best marketing strategies to provide the best results to their clients.

6 Reasons to OPT in a Digital Marketing Course

Everything is getting online and every business is rushing towards online platforms to establish their business as a brand image. All the businesses whether startup or large-scaled, require marketing strategies that can take their business to heights. Well-versed Digital Marketing strategies would help businesses in gaining customers and carve a strong foothold in their business niche.

We cannot deny the fact that the future belongs to digital marketers. The field of digital marketing is on high rise and there can be no better reason to choose digital marketing as your career.

Here are some other reasons why you should opt for a digital marketing course to start your career.

Reasons to Opt for a Digital Marketing Course

 

  1. Promising Growth Prospects

Digital marketing will continue to be in trend and so will the demand of digital marketers.

Why? Because almost everything and anything is now online. The digital economy is growing much faster than the offline economy.

For this growing virtual and online world marketers who are well versed in digital marketing will be high in demand. Companies and brands know the role of the internet and digital market in the business. And so, there will be a requirement of skilled. trained and enthusiastic digital marketers.

Digital marketing affects a large audience, and generate more results than any other means of marketing.

Who would not want a digital marketer who knows how to take the business online, run ad campaigns, and develop content strategies?

But a professionally trained and skilled digital marketer will be preferred above others. So, investing your time in a digital marketing course will definitely benefit you in your career.

  1. Start a Career Just After Learning

A doctor would require a medical degree a minimum couple of years to officially start a career, a pilot would need training at aviation schools and definite hours of flying experience, etc.

But a digital marketer requires just learning and practicing the essential digital marketing skills to start a career, rest you can learn along the way.

You can launch your career just after or even during the course.

As digital marketer opportunities for you will be endless.

You definitely don’t require a degree from a college or years of training.

It’s an easy road to enter this career. Even before taking a place at a company, you can start taking freelancing projects and add notches to your portfolio.

Another important benefit is there is nothing permanent in this field. Trends and tactics keep on changing according to the audience and the global environment. So you develop your experience and knowledge by starting to work. This is a very diverse field so meeting and working with different people is a part of it and you get to learn from others.

  1. There are far less Digital Marketers Supplied than We Need

According to survey reports, there will be 150,000 jobs for digital marketing in the USA alone. In India, it’s an industry of $68 billion and is growing at 40%. But the gap is not nearly half-filled. The supply of skilled and trained digital marketers is not being fulfilled.

So, not only you will have job options and opportunities but being trained formally will increase your chances from others. There is a chance of career progression if treaded smartly.

  1. You Get Structured Learning and Knowledge of All Trending Technologies

In a recognized certification program, learning is constructed in order and all the major & minor skills and tools are covered. You learn every topic like SEO, PPC, social media, content marketing, and skills in an organized manner that benefits and compliments each other. Logically it is much more productive and efficient to learn this way.

This structured learning becomes more important due to the volatile dynamics of this industry. Learning on your own will give you the information in bits and not certain how all the knowledge co-relates. It is important for a digital marketer to know how to use all the skills in the most beneficial way. How one skill can increase the potency of a strategy?

You will gain all this professional knowledge in a certification course.

It increases not only your productivity but also gives you a firm grip over the digital marketing skills.

  1. A Course Will Validate Your Skills

Being good enough is important but just saying so will not be enough for your employer to hire you. So, how will you tackle this challenge of proving yourself apt for a digital marketing role?

Even experience in digital marketing will take you so far and it does not necessarily highlight all your skills. Only experience will also not confirm that you will cover a 360-degree range of skills and you will excel at your job.

So, now when digital marketing is officially known as a career, employers are looking for credentials.

A recognized certification in digital marketing will prove that you are formally trained. It is evidence for your claims of being a good digital marketer. Certification is an indication of your training and qualification. It indicates that you have earned the certification by learning and proving the skills.

Certification in digital marketing will increase the employer’s confidence in you and your chances to get hired.

  1. It is a Diverse Field Which Appreciates Your Diverse Talents

Digital marketing is a product of various talents, skills, and minds coming together. It is not just a result of a single idea, strategy, or tool. It is a collective effort of many aspects coming together.

Digital marketing does not just require analytical or technical knowledge, it also requires creative input. It goes hand in hand. Knowledge of audience behavior and how to present a strategy on a particular platform is equally important.

A good SEO analyst requires both technical knowledge and emotional potency to decide on the right keywords and digital marketing strategies to relate with the target audience.

It is a creative and technical field so bring along what you have and learn the rest.

So, if you are good at something and not so good at others do not fret. There is a place for everyone who possesses the skill of a good digital marketer. There is always scope to learn as well.

Google May 2020 Core Update, The Highest Algo Update Ever Seen On The Internet

Google recently launched its May 2020 update. It was a significant update and has affected many ongoing trends on the internet. This update changed the rankings of many popular websites. Many web experts have claimed a massive loss in organic traffic after the release of the update.

Google announced a major update to its current algorithm. This update is known as the “CORE” update because there are huge changes made to the algorithm which means many of the websites would be affected by the changes.

Go and check, how has your website traffic being affected?

Don’t think that nothing has changed to your website traffic. Hurry up and check if your ranking has reduced or increased. You should also go and login to your Google Analytics account to see whether your traffic has increased or reduced.

The reviews of this update are mainly negative due to the problems it contains. Sources also claim that Google can even rollback this update.

Check which industries are hugely impacted?

Semrush sensor-1

There are a few industries that have shown immense changes in their rankings after the changes have made to the algorithm. These industries are travel, health, real estate, people, society, pets & animals, and foods & drinks. They have seen the biggest fluctuation in their website rankings.

Looking at a Few Trends:

Semrush sensor-2

  • 127 of the total websites with thin word count saw a decline in website traffic by a minimum of 10%. This accounts for a whopping 31.75% of the total websites with thin word count. Fixing your thin word count would also help you stay strong during this latest core update to the algorithm. Thin word count means web pages with less number of word counts. There are many websites on the internet having to think word count for at least one page of their site. And can you imagine these sites have also got badly affected by the algorithm changes?
  • This doesn’t mean that you keep on adding words when a few hundred words and images are enough to answer user’s questions. But you need to write in-depth answers to the topics that need extra effort.
  • Websites that update their content on a regular basis saw the least decline in traffic after the latest update to the algorithm. Only 5.92% of the total websites that update their content regularly saw a decline in their traffic which is just 38 websites in total.

187 of the websites saw an increase in website traffic by at least 10%. So updating the content of the website on a regular basis would help you stay ahead of your competition. Because Google wants to be the most efficient for its searchers and if you present the best of knowledge and content to the users, you are already leading the race!

Looking at the SERPs affected

This update also affected the occurrence of SERP features which we have discussed below. You should use these features to regain your traffic back. By working on these features, you can rank your website organically.

SERP Features Occurrence

The results that appear on Google Search Engine Results Page (SERP) part from traditional organic results are known as SERP features. The latest Google May 2020 Update has made a considerable difference in the occurrence of various SERP features on the search page in the top 20 results.

The changes are as follows-

  • Featured Snippet– When you ask any question in Google, and the result you see in an outlined box is featured snippet. The featured snippets are used by Google to answer specific questions. The Click Through Rate (CTR) of featured snippets is very high because of their ranking in SERP.
  • Changes in Featured Snippet Occurrence after update- The occurrence of featured snippet after the May 2020 update has decreased by -0.05% and the appearance is 8.45%. This hit mainly affected the FAQ and websites that deal with a detailed article on a particular topic.
  • Local Pack- Whenever you search on Google something like “Restaurant nearby” or “Doctor near me”, a map appears on the SERP with a pin locating the thing you need. It usually contains three most suitable locations to your search results which are known as a local pack.
  • Changes in Local Pack occurrence after update- Before the update, this SERP feature used to dominate the search results and helped a lot of local businesses to get noticed. But after the major update, its occurrence has decreased by 0.20% and is now only 18.24%.
  • Shopping Results- Google shows organic as well as sponsored shopping results on the top of the SERP. These redirects you to the vendor website, helping you to find the product quickly. It is similar to AdWords.
  • Changes in Shopping Results occurrence after update- This is one of the few features that have increased occurrence after the update. The occurrence percentage has increased by 0.61% and is now 3.19%. Shopping Results Feature has led to an increase in E-commerce activities.
  • Knowledge Panel– These cards are a combination of data taken from various trustworthy sources like WikiData and data extracted from Google Index. It appears whenever you search a particular noun.
  • Changes in Knowledge Panel occurrence after update- These features appear on the right-hand side of organic results. After the update, its appearance is decreased by -0.24% and is now 27.33%. This will help organic search results to gain traffic.
  • Top Stories- It is also known as News Box and covers half of the SERP. It contains 3 top articles from the news related to the topic with publisher’s names and dates.
  • Changes in Top Storie’s occurrence after update- The appearance of top stories have been hit severely after the update and has fallen by -1.33%. The current percentage of occurrence is only 5.23%. This has led to a considerable impact on the news sector. And a huge decrease is reported in the traffic of many news websites.
  • Instant Answers- This feature can be seen on the SERP whenever you ask any question to Google to which it can give specific answers. For example, “weather today” or “date”.
  • Changes in Instant Answers occurrence after update- There is no significant change in the occurrence of this feature. And it also does not affect a vast amount of organic results.
  • Top Ads- Adwords that show on top of the SERP is known as top ads. These ads contain a colored ad label to distinguish it from organic search results. These ads affect the CTR of organic search results due to which their traffic is decreased.
  • Changes in Top Ads occurrence after update- The appearance of ads has taken a massive dip after the may 2020 update. Its percentage is now only 13.42% after a significant decrease in -2.69%. The traffic of organic results has increased.
  • Bottom Ads- The only difference between the top and bottom ads on SERP is their position. These ads are placed below the organic search results according to their significance.
  • Changes in Bottom Ads occurrence after update- The highest which was recorded in the occurrence of any feature is the bottom ads. The bottom ads now consist of 4.33% SERP after an increase of 2.44%.
  • Carousel- The images displayed in the SERP as in a horizontal scrollable manner form the Carousel feature. The images shown here are from Google Images search. The carousel can appear at any position on the SERP.
  • Changes in Carousel occurrence after update- The carousel can help in generating traffic to the websites because there are chances that the user can redirect to the website after seeing the image. This feature has seen a decrease of -0.25% and now holds a place in 2.22% SERPs.
  • Video Snippets- Video results that show up on Google SERP are mainly from Youtube. To enhance this feature, Google cut-shorts the important timestamps according to the query keyword.
  • Changes in Video Snippets occurrence after update- The chances of getting video snippets in search results are less, but after the update, it has increased by +0.33%. These videos help YouTubers to gain views directly from SERP.
  • People also ask- This is a common and handy section on the Google search results. Google generates questions through machine learning technologies that are related to your search query. And each question under people who ask opens as a featured snippet.
  • Changes in People Also Ask occurrence after update- This feature helps many websites to gain traffic using featured snippets as answers. After the new update, it can be seen in 41.35% SERPs, which has decreased by -0.23%.
  • Site Links- Whenever you search for a specific website such as Gmail, you get extra links to browse various pages of the website. It also acts as an extra functionality of a previously declared feature, i.e., Featured Snippets. This feature enhances usual snippets or search results by adding additional useful links on SERP.
  • Changes in Site Links occurrence after update- The site links appear in 69.70% of search results with a decrease of -0.14% after the update. The site links help in getting CTR from the SERP.
  • Images– It is slightly different from the carousel feature. The image pack occurs when Google feels that visual content will help to serve your query better. It appears as a row of images related to your search in an organic manner.
  • Changes in Images occurrence after update- From the last update, the occurrence of images has increased significantly in the SERP by a percentage of +0.15%. Now, these images occur in 60.48% search results.
  • Tweet– Google started showing tweets directly in the SERP from 2015. These results are well mixed with the organic results.
  • Changes in Tweet occurrence after update- The tweets apart from other features drive traffic to only one platform that is Twitter. But now the occurrence of a tweet is only 5.86% after a decrease of -0.26%.
  • Reviews– Google shows review ratings and stars below some websites if you specifically search for some products or recipes on Google. It is shown below the URL of the website. The results with stars get higher CTR in SERP.
  • Changes in Reviews occurrence after update- The conditions of Google showing reviews differ by various unknown factors. But it is very beneficial from product reviewing and tutorial websites. With an increase of +0.09%, the reviews appear in 49.38% SERPs.
  • Featured Video- These videos appear on the SERP with a thumbnail and are usually from YouTube. As images in the search results, these featured videos help you to resolve your query with visual content.
  • Changes in Featured Video occurrence after update- This helps your content to outshine and makes it more appealing to the user and hence increased CTR. After the update featured video appears in 6.59% SERP.

Your Guide to Paid Marketing During COVID-19

COVID-19 has put us all in a dilemma, regarding the marketing strategies. One marketing strategy you might be having the most concern about is paid marketing. From the past, major global events have always affected PPC and COVID-19 will not be an exception.

You are not the only one to be thinking about the pros and cons of paid marketing during present times. And well it has both pros and cons.

How paid marketing is affected in the COVID period?

With the effects of a pandemic on the economy and expenditure habits of people, it is difficult to decide for you to continue or not with pay per click marketing.

A decrease in physical customers in only a short period of time is not alarming. And so, everyone is headed towards virtual platforms.

The new directives regarding COVID-19 have made people change and adapt, so that is what as advertiser you should do too. Adapt according to the needs and pattern of online engagement of people.

During this pandemic, the maximum number of people are spending their time online. This seems a good opportunity for online marketing but not all who are online might be in a position to spend as much as they could before.

Your business and services might or might not be in the demand currently regarding the COVID-19. So what will you do? Let us find the answer.

A lot of brands are seen to be pulling back on their paid marketing. But how beneficial will it be if, after the pandemic, your business may have been forgotten?

The best way is to run paid ads. Many of the businesses can adapt the paid ads strategy and run ads on platforms like

  • Google Ads
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

3 steps to follow to improve your paid marketing strategies

Everyone is practicing social distancing but that doesn’t mean they are not active on social platforms. You can easily run your ads on social platforms and get a huge chunk of traffic on your website. If you are planning to run ad campaigns for your business, it’s essential to take a look at the keywords you are going to use. Also do not forget to check the ad-copy carefully before finalizing. Follow these 3 steps to improve your paid marketing strategy during COVID.

Also, Read Top 11 Paid Advertising Techniques You May Wanna Use in 2020

  1. Examining your keywords-

Examining the righteous keywords is the best gift you can give to your marketing strategy. Before you examine your keywords, know how your customers are being affected in the Covid-19 pandemic. Your website may not be equipped with the valuable information your customers might be searching for. Look at your search bar queries to know the information your users are looking at your platform.

You might be surprised by your research and find that there is another niche related keyword for your business which you have no idea about!

You can also look forward to many keyword opportunities within your business premises on topics like:

  • Work from home services
  • Health service
  • Streaming services
  • Communication tools

Keyword research can be problematic sometimes. You can use many keyword research tools to find the most suited keywords for your paid campaigns or you can also let us know. We are a leading digital marketing company that provides the best digital marketing strategies for every business. Adqnix Techlab Pvt. Ltd. can help you find the best keywords and also report on how these keywords are working for your paid campaigns.

  1. Work on your valuable statements

Many entrepreneurs have updated their valuable proportions to change the way they are serving their customers. You can also apply this strategy to your paid marketing campaign. Businesses can add appeals to their ads and can motivate their users to click with relevant statements. For example, it can be anything either related to providing discounts, free shipping, or home delivery options. Just make sure that you are not using anything to provoke anxiety or fear during this time of crisis.

  1. Study negative keywords –

Though it is necessary to work on finding the most suited keywords for your business it is also important to know the negative keywords that are showing your ads for the search terms you don’t find worthy for your business.

You can use the negative keywords for the terms that you are not offering during this time like in-person services that your business isn’t offering can be set to negative keywords. This decreases the flow of money on wasted clicks and keeps your ads more trustworthy. This helps in increasing the quality of your keywords.

You can also stop where you feel so. For example, You might not want your paid ad to be shown next to some COVID-19 related content.

However, in a survey, it is found that many people have limited their brand visibility near COVID-19 sensitive content. This can be achieved with negative keywords.

So based on your research and what you wish to sell in this period, you can limit your paid ads and save a huge chunk of your money.

How to get back in the Paid Marketing game?

Out of sight of out of mind!  They say.

It would be better to keep your paid ads running with adjusting your budget rather than killing the program completely.

You should consider moving away from conversion-focused marketing to brand marketing. Focus on finding and adjusting according to the needs of your target audience.

See how your business is portrayed to your customers. Make things easy for customers while aligning your brand with recognition.

It will also be difficult for you to know the search behavior which is changing abruptly due to COVID-19. So, adjust your online presence accordingly.

Increased internet usage does not necessarily ensure an increase in organic traffic. Paid marketing will give you genuine non-organic traffic. Don’t let the statistics dampen your spirits. Pay-per-click will give you searchers who are actively seeking your business out.

So, by all means, market your business just not only as a business owner but also as a member of the pandemic induced community.

You might not have an idea that you are using keywords that do not resonate with your customers’ demands.

Why Keeping Pace with Technology is Imperative for Web Developers

The fast pacing technological development is inescapable. Technology has been driving the world and has helped people in every facet of life. From how we work to how we play- technology has changed everything.

Today the world we live in is technology-driven. With every passing second on the clock, a new and innovative change happens in the technology world. Coping up with these technological changes is a must for every developer.

Because if a developer does not adapt to the changes the end product he creates will be useless.
Web Development
freepik.com

. With web development, the difference between a small business and a large business has vanished completely.

How being up-to-date with the technology is important for Web Developers

Web development is a very complex technology with lots of changes happening to it every moment. In reality, web development has no limits, and frequently changing trends make it more challenging.

Websites and web applications play a very important part in enhancing traffic for every business. Almost every business is dependent on the web for gaining better results. With the COVID hit market, where every other business or start-up is crashing, Digital presence is the only way to reach out to the customers. The web world is like a mirror that casts your business and lets your customers engage with you virtually. It is the first impression you put on your potential customers.

A developer’s job does not end by just developing and launching a website. It is the job of the developer to continuously learn and implement new changes to the project, which can impact the website in any possible manner.

To get success with the help on the web needs continuous efforts and fast adaptiveness to the continuous changes. If your web development agency is fast enough to adopt these changes like Adqnix Techlab, then you will surely get a cutting edge over your competitors.

Also Read,

5 Top Website Development Technologies For Small Business Owners

Important Web Changes

We have listed the most common changes that should be done to your website frequently. But apart from these, many other changes affect your website’s web presence and performance to a great extent. These changes can only be made by experienced web developers.

  • Search Engine Optimisation- SEO plays a huge role in gaining traffic for your website. Without an effective SEO strategy, your website doesn’t even show up on Google. It is like having a car but not filling fuel in it. The Best SEO Service Knows, SEO acts a fuel for your website. SEO algorithms keep changing in a very short period and adapting to these algorithms is very important.
  • Security- With the increasing graph of cybercrime, your website is vulnerable to many safety risks. Hackers find new ways of intruding into your website every time. So you have to stay one step higher than the intruders to stay safe from attacks.
  • Content- Apart from updating your contact information, you also need to review the rest of your website’s content every few months. If you don’t update your web content for a long time, it can create a negative impact on your consumers. Your content gets obsolete in some time. Your content might not resonate with your users. Due to Covid-19, there are various changes in the content users are looking for. So you need to be a little more careful and recheck your content. If you feel you have new products or services available, update that in your content.

If you have a blog, you should update it frequently for better SEO ranking and keep your traffic engaged. Because if you abandon your blog out of sudden, the visitors can even predict that you have closed your business.

  • Spam Comments- You can use spam filters to protect your website or blog from fake reviews and comments. But using these filters will only hide these comments from your visitors and will save those comments on the server that can make your website slow. To deal with this, you have to use backend development to remove these comments in a short interval of time to keep your website fast.

 

How to adapt these changes as a consumer?

If you are a website owner or thinking about a website for your venture, but afraid of frequent changes in the internet world. Having zero experience with web development can haunt you as well. But the only thing you have to do to breeze through the changes is to appoint an experienced company for your work. To attain success on the internet in the current time is tough. But if your web development company is innovative enough to come up with newer and creative ideas, it can help your website grow in ever-changing technologies.

Adqnix Techlab is the best web development company working from 5+ years in the development field. We have served more than 100+ happy clients. Adqnix Techlab has a team of most experienced developers who keep themselves completely updated with the latest changes in the field of web development and marketing. The best solution to all your web development problems is Adqnix Techlab Pvt. Ltd.

How to adapt these changes as developers?

 

  • Hands-on skill is a programming language- Have deep expertise and hands-on knowledge is recommended because it can help you adapt any kind of change.
  • Knowledge of popular JS libraries- JavaScript libraries can help you to make frequent changes to your website and to add new functionalities to your web project easily.
  • Keep updated on popular platforms- Popular platforms like Github, stack overflow, and code byte can help you keep yourself updated with newer industry trends.

Role of Social Media for Local Businesses in India

There are various local businesses that have been using social media platforms to brand their products and shove their revenue.

Let’s look at the stats and numbers to judge the situation.

  • There is a whopping number of 3.5 billion active users on social media platforms as of December 2019.
  • And among them, 97% of users in the age group 18 to 34 read reviews online before actually reaching out to a local business.

Social media marketing has become an important way to reach customers according to demographics that have been helping local businesses in spreading awareness about their brand conveniently.

Let’s understand how the most powerful social media platforms can aid in the growth of local businesses.

Role of social media for the growth of local businesses in India:

 

  1. Showcase Your Products and Services

Social media now days is the fastest media to spread awareness. Every other person is using a smartphone and this promotes the usage of social media platforms even more. Your business should have an account on every social media platform so that you can introduce and detail about your products and services to your user domain.

Also, when you are on social media, it makes it very easy for your customers to recommend your business to others.

Facebook, Instagram, and even Google offer the option to give their recommendations of businesses around them. Started by a single user asking for a recommendation regarding something; through answered comments, your business can be found out.

  1. Helps in Connecting to Customers

The first and foremost benefit of social media is that your products and services get direct feedback from users, whether good or bad; it’s another battle. But you are aware of what is being said about your business. And it’s better if it’s on your page.

If its complaint or dissatisfaction then handle the situation calmly and professionally. Show them that you care about your clients and will definitely listen and help them in case of dissatisfaction. Research of Harvard Business Review shows that a person will be willing to spend more and again if their query has been answered fast.

Be consistently active and answer all comments on your business-related posts or as much as you can.

Use the praises and satisfactory customer reviews as a ladder for others to climb up to you.

Monitoring services can help you keep watch on what is being said across the web.

A not attended negative comment can be harmful to a local business as your clients belong to a small community and hence one’s opinion will affect others too.

  1. Word of Mouth and Local Influencers

Social media marketing is a very efficient way to market local businesses as it does not need your constant attention. It runs continuously. Your happy customers are sharing your products and business with like-minded people and bring you more customers.

Also, happy customers will willingly post your products on their accounts indirectly promoting it while bringing you more customers.

Every local neighborhood has its own celebrity influencers and bloggers.  Tie up with them and promote your business through them.

These influencers have huge followers who trust their opinions and bring a great increase in business.

  1. Showcase Your Products

Social media gives you a platform to showcase your products in the best possible way. With images, videos, or live launch, you can easily introduce your services to your customers. Looking at the product in live action from different angles aids another trust factor.

  1. Show Your Product’s Reliability

Share ideas of uses and functionality of your product by two means. First share the ideas of your customers on platforms like Pinterest, blogger, DeviantArt, etc, and secondly, join up with artists or professionals to give ideas or live video using your products. Introduce a challenge for people to post their work tagging your business and ensure to reward the most unique ones(by your products of course).

Doing a giveaway when you reach a particular milestone in sales or followers will also create a buzz about your product.

Build a community. It strengthens your brand. Find ways to help people connect with each other via your products.

Organize meet-ups, discussions, or promote your product by joining forces with other local businesses around you and rise together.

  1. Gives You Control Over Your Reputation

When a negative comment or mishap happens and the incidence gains attention, you have the ability to do damage control. Do not let people bond over your mistake. Use the situation to show that your clients are important to you and handle the backlash with professionalism. This situation can be used by your competitors. Pay your regrets and rectify the problem establishing that you are a responsible business.

  1. Helps You be up to Date On the Competition

Now another benefit of social media marketing is it keeps you in the loop. Having a good knowledge of how your competitor is doing, what is their marketing strategy, and what new products are they launching is something too important to stay ahead of your competitors. What is happening around the market? What new is being put out and what is your competition, doing both right and wrong. So to take inspiration and also not repeat their mistakes.

It also helps to see who are your common customers and what are their responses. It also helps to keep a check at straying customers and look for improvement.

  1. There is More Than You Think

Knowledge of all social media platforms is very important. Social media is not only Twitter, Facebook, Instagram, or YouTube.

There are many social media platforms out there which you are probably not aware of simply because they have targeted audience but it can help your business to grow if you find a place for your business on these platforms too. It will get you acknowledged as a strong brand. Pinterest, Tumblr, and Medium are platforms that can benefit your business.

  1. Humanize Your Brand

A lot of businesses try to show or put a show for their followers. Do not do that. Share the inspiration and struggle behind your business. It will create a connection between you and your clients. If your customers would have needed a big corporation they wouldn’t be on your account so do not try to feed them that. Show your business values. And bind loyal customers to yourself.

A Tip to Takeaway:

Social Media Marketing can be really cost-effective and impactful for local businesses. They help in gaining more visibility for your local business and aids to your brand value.

If you are a newly established local business and want your business to grow on social media platforms, you can reach us anytime.

13 Reasons You Should Avoid the Traditional Marketing Approach

Today, the digital marketing approach has become the fastest driving force behind the success of most of the marketing strategies. There is no room left for obsolete traditional marketing tactics. Let’s see why you really need to avoid the traditional marketing approach and spend your resources on the Digital Marketing Approach.

Marketing is that important part of any business that cannot be ignored at any cost. With the small businesses mushrooming every day with innovative ideas, it has now become more important for the entrepreneurs to invest a fixed amount of money in the marketing alone. In this internet dominated era, for the businesses to stand tall amongst all the competition, they really need to shift their marketing tactics from traditional to something contemporary that attracts users’ attractions.

Today with the advancement of the internet and changes in marketing techniques, businesses really need to buck-up and try something quirky and new every time possible. Sticking on the traditional marketing practices can become cringe someday and people might think that your brand is not up-to-date with the technology.

Let’s get into the debate of why you should avoid traditional marketing approaches and choose digital marketing over it.

  1. Traditional Approach can be More Expensive:

Traditional Marketing approach in most cases are expensive in nature, generally, it includes the broadcast media, print, and direct emails. Companies and marketers use these marketing techniques and create hoardings, newspaper ads, magazine ads, television advertisements, and radio commercials. With this old method of marketing, the information of a brand, product, or service is shared with the audiences to get recognition to increase the sales.

The investment of money in the old traditional marketing approach initially looks worthwhile but there are many disadvantages associated with it that you should definitely look into. The traditional approach is a little bit expensive than digital marketing, as they offer a small return on investment. For instance the newspaper advertisement, the amount will depend on the length and size of it, also it would remain unclear how many people see that advertisement.

The Billboards advertisements- the huge hoarding on the roadside are quite expensive, the cost depends on the size and the location of placing it. Even the broadcasting, telemarketing, magazine advertisement cost too much and the return on investment is very low in this. Therefore the approach is now obsolete as the digital ways are more economic and reach a wide range of target audiences easily.

  1. Traditional Marketing is Slowly Losing its Audience:

Traditional marketing practice is slowly losing its audiences. When you think of having a television advertisement or a newspaper advertisement for your brand, you will have to anticipate people who still watch TV and reads newspapers. Because over the few years things have changed. Television watching has suffered a sharp decline due to various online streaming video platforms, and same goes for newspaper circulation, a gradual decline has been seen with the growing years, people are accessing news online for free.

The audience has shifted to digital media, people reading news online are increasing day-by-day, video streaming platforms are more used than watching TV. The shift from traditional to digital media has changed the way of people consuming Media and News. Therefore the traditional approach of marketing is gradually being phased out in terms of effectiveness and to get back with your audiences you will require the new digital approach, otherwise, you will lag in building your brand value.

  1. The Approach Takes More Time to Process:

In traditional marketing, the execution time is much more as compared to digital marketing. Forgiving ads in newspapers, or making billboards advertisement or distributing pamphlets/flyers, you have to wait for them to create first, then wait for placing hoardings or distributing pamphlets or magazines. Also, you have to prepare the designs in advance before giving it for publishing. Whereas in digital marketing you have to design and put it online(on the website or social media platforms) which takes much less time.

There is one more associated disadvantage of traditional marketing when you require a change in the advertisement the whole process would repeat from designing to printing and placing the distribution, which is a costly process and time-consuming. In new modern techniques, the businesses design their advertisement and post it on social media in a few minutes and if they need to change it they can easily do it without paying extra money, just little editing is required. Digital advertisement can be edited, tested in real-time to give the right information but print media requires time and many edits and once it’s done you can’t go back and edit.

  1. Traditional Marketing Results are Non-Quantifiable:

With the traditional marketing approach, it is difficult for marketers to measure the user viewership, the results are non-measurable, though there are services available for giving you the TV viewership count, again this is just estimated not a proper count. And for billboards advertisements and newspaper ads we cannot tell how many people have seen it or read the advertisement, we can only assume the numbers.  Whereas in digital marketing  we can see the real count of user’s views. Digital media provides us the whole metrics with detailed information from website page visit to final purchase.

  1. Static text

Printed publications like newspapers and magazines use static text for advertisements. Suppose you have given an ad in the newspaper about your product sale and later your stock gets over, in that situation, you cannot edit the ad to let your customers know about the situation and you cannot interact with them instantly, this will result in many unhappy clients. Contrary to the traditional way, digital marketing allows us to update and make changes anytime in our published advertisements.

If the stock is finished then you can post about it or make changes in the previous post to let clients know about it. Updating your clients with the current situation will only help you to make the client relationship stronger which is beneficial for your brand. Also, the digital campaigns are not full of text-only, they are quite informative with pictures, audios, and videos which makes the advertisement more appealing and interesting.

  1. Less Informative:

In business, you deal with many products and services, and information about each product would be different from the rest. Now if we see the traditional approach it is difficult to publish an advertisement for each product, you can only give the necessary information from which the customers will not know about all the products or services you are offering, which makes the traditional approach less informative.

The reason is print media doesn’t offer enough space, for instance, a single product can have various pricing options and different offers for the customers, but it is quite difficult to display the large information in the newspaper due to restricted space. But in the digital marketing approach, you have your own social media pages, you can post information as much as you want. And with detailed information, the customers would be well aware of your brand, products, and services, also you can respond to their queries online which is not possible in the old traditional way of marketing.

  1. Traditional Marketing is temporary:

Traditional marketing tactics have become obsolete because the advertisements cannot be found in magazines, pamphlets, or newspapers after some time. These traditional advertisements are temporary and cannot reach the user once they are finished airing. On the contrary, the content or advertisement you publish online remains on the server forever. It doesn’t get deleted. You can even enhance your ways of advertising and publishing your content online. You can add a video, blog, or a simple post boasting about your products and services. Although the competition is high you can use your creative skills to lead ahead of the race. Consumers would find your advertisement and content online until the moment you do not take that down.

  1. You cannot track your progress in Traditional Marketing:

Technology has advanced and time has passed when you couldn’t analyze your marketing techniques and just follow the hit and trial method for your marketing. Progress of marketing campaigns cannot be tracked in traditional marketing whereas, in online marketing, you can track your marketing campaigns progress and how they are impacting your user base.

You can track your ROI i.e your return on investment. You can know if the investment you have made is getting you any revenue or not. You can check whether your marketing approach is working on a particular platform or not. Then you can decide the best performing marketing approach and ads that trigger your marketing campaign.

  1. Brand Name Endorsement:

In Digital marketing, your brand image definitely gets a good boost because it offers you the chance of having a whole website on the internet. You can have your own blogs or social media accounts where you can share your brand story and write about your products and services. This helps in installing a faith of authenticity in the user’s eye. Hence digital marketing clearly stands ahead in the Brand Development category.

5 Top Website Development Technologies For Small Business Owners

Whether you are just a hardware store, grocery store, photographer, content writer, or any other small business, you need to have your online portal to mark your success.

In this high pacing business industry with infinite competition among new businesses mushrooming each hour, you really need some full-proof strategies to stand ahead of your competitors. Owning a website and having an image online is one of the best ways to promote your small business. By this, you can reach your audience quite effectively.

Building a website is quite difficult but thanks to the new website builders having drag and drop options to simplify your work. If you are naive in technologies and do not want to give your hard-earned pennies to someone, you can still build a website on your own by using some decent web builders like Wix, WordPress, Squarespace, Weebly, etc. online to create your website.

Great plan interfaces more with watchers.

The creative and good looking structure also attracts eyes and if your site has eye-appealing structures, it can really aid you with a superior client transformation rate. Web composition likewise assumes a significant job in small business web portals. Consequently, a marked website can have a major effect on attracting potential clients. Being a legitimated business and having a good web presence can literally let you create a brand image online.

All things considered, the headway of web innovation has advanced the business, where the business can speak about itself in the online world. Though, there is no offense in expressing that the expert web composition comprises of the gigantic job to draw in the new clients.

There are 2 sides of programming that cater to development of a perfect, user-friendly website.

Server-Side Programming:

Concerning server-side programming dialects, these are used in making the backend of the website that helps the user interact with the database. Systems for programming dialects offer bunches of devices for more straightforward and quicker coding

Following are the Back End Website Development Frameworks:

  • Ruby on Rails: Are you intending to construct an advanced web application yet don’t have the foggiest idea from where to begin? You would be excited to utilize Ruby on Rails. It has all the parts you require for stunning site applications. It has frameworks that offer engineers an efficient route for composing code. It is an assortment of code libraries that gives engineers answers to repetitive assignments. This innovation runs on Linux and gets you to take a shot at your planning and improvement stage rapidly. Ruby and Rails are not the same as other web applications.
  • PHP Frameworks: It has been around 3 decades and the most mainstream scripting language for web ventures. It has a few significant systems in its stock.
  • Express: It is an adaptable and quick Node.JS web application structure. It offers a dainty layer of essential highlights alongside the center element of Node.JS. Express highlights facilitate the way towards making dynamic portable applications.
  • Laravel: IT is an MVC structure that utilizes PHP. It is a spotless and exquisite PHP code. It accompanies API backing and well outfitted with order line devices and successful aide capacities.
  • Python: It is an interpreted advanced Level language. The language is quite famous today. It is a language better known for information science undertakings and AI applications. The language is suitable for web development portals as well.
  • JS: It is a Javascript-based on Chrome’s V8 JavaScript motor. It utilizes an occasion driven, non-blocking I/O model bringing about a lightweight and effective stage for application backend.

Client-Side Programming

Customer side (for example frontend) web improvement includes everything clients see on their screens. It is an act of creating HTML, CSS, and Javascript for a site. The fundamental test to make the appealing website with all the information about the services and products placed quite decently on the web and also the developer should know to refresh the necessity.

Following are the Front End Website Development Frameworks:

  • Bootstrap: It is the most developing framework known almost to all. It incorporates CSS< HTML and JS. It sticks to responsive website architecture norms, permits to create in all complexities and sizes. It is made by Twitter Developers.
  • Js: It is a rich Single Page Application that clubs Javascript with HTML and CSS. It can fabricate total customer side applications with essential reconciliation backing to outsider libraries. It is created by Google.
  • Js: It is one of the famous JS libraries for building striking UIs and rich networks. It was the first to embrace part based engineering. Respond engineers give flawlessness in the field of speed, tidiness, and adaptability. Respond could be utilized server-side or customer side. It is created and kept up on Facebook.

If you are new to this business industry and wish to have your own web portal, you can contact us anytime. Adqnix Techlabs is a web development and digital marketing provider company offering successful front end and back end web improvement administrations to their customers with tweaked arrangements at compelling costs. It uses the latest site creation strategies and progressions to change your site into an effective container showcasing for your business. We utilize the broadest and tried methodologies for developments of your web presence. Our website is substantial and versatile for all screen sizes.

Also, Take a Look at Tips For Helping Your E-Commerce website Compete With Giants

5 Top Mobile App Promotion Techniques To Use

5 top Mobile App Promotion Techniques that can be used…

1. Social Media Marketing:

The easiest way to promote anything in this world is through social media platforms. With a huge crowd online you can reach your target audience easily, but don’t be boring there, simply putting your application link won’t attract any audience. Do it smartly, show your application showcasing all its usefulness in an interesting way that people read about it, and want to learn more about it. Your introductory text should be attractive enough to engage more audience. People should see that your post is worth clicking. So here is the 1st tip to promote your app online, get your phone, and post about your new app on all social media platforms. Posts should be interesting and engaging and useful.

The well-known platforms include Facebook, Instagram, Twitter, Snapchat, LinkedIn, Tumbler, and Pinterest. Every platform has a different sort of crowd, now you decide what sort of audience you might need as your target. For instance, Instagram is a place where you will find all millennials, so if your target customers are on Instagram, create one business account for your app and start promoting your app.

2. Check-in Rewards to your Customers:

Another way to promote your application is by giving check-in rewards to your customers. You can encourage your potential customers to use your app by offering some rewards. It can be of any form like you can offer discounts,  rewards points that they can use later too. You can also offer incentives, prize, recognition for some fixed number of visits on the app. Do something that allures customers and they visit and use your application. Customers who are using the services like Google+, ShopKick, FourSquare can be convinced to check-in to your place by offering them rewards. It is a simple way to attract new customers. In the beginning, this practice can help you to gain more customers.

3. Interesting Landing page:

A powerful landing page comprising of all the important information is one best way to let people know about the app. In brief, a small self-explanatory introduction in clear words is enough. In general, the landing page is known as the home page where the major functions of applications are mentioned. It is like an introduction of customers to the app. It can be more than just the introduction page, you can add links to your application which takes users to iOS and android app stores directly from where they can download the application. There are many applications which are using these techniques and getting benefit also. For example, see the Landing Page of Tinder you will get the idea of how the landing page should be and how much information should be included in it to give a brief idea about an App.

4. User Retention:

In the beginning, you must pay importance to every single user of your application. Talk to one user at a time, it would be great if you make a small group of some users who could provide you honest feedback. It is imperative to get those feedbacks in the beginning phase as somehow they validate the motive of your application. Listen to your user reviews and make sure they remain loyal to your service, once you get that initial trust from customers, it would become easy to find new customers as well. Apart from all social media platforms, mouth marketing still stands on the top. Because when a real-time user speaks about the goodness of an application, it becomes easy to build trust in another user. Hence talk about the app service to your customers, get their reviews, & feedbacks and also listen to their complaints. Modify according to your customer reviews and feedbacks, this is how you will gain recognition. Remember, a happy customer will bring you 100 more customers.

5. Work on your App Store page Optimization:

Optimization on the app store page is a basic yet critical strategy for the promotion of Application. More than 50% of people who have downloaded an app on the play store or app store have found it because they spot the app while browsing through the app store.

The way your website should be good enough for customer acceptance or can be considered as digital equivalent showcasing your business, the same way an app is something that helps in distinguishing your business from all the other competing portals. The idea driving App Store or Play Store optimization is to let your user known about your application so they can find and download your app from the app store. The optimization technique focusses on conversation rate optimization and keyword optimization.

Also, Read, Top 5 Promotional Techniques for Travel Agencies

You may wanna tuned to a Top Rated SEO Company in India

Top 5 Promotional Techniques for Travel Agencies

With an enormous amount of money gushing into the travel and tourism industry, there is no doubt about how the tourism industry would bloom in 2020 and further. People are quite obsessed with traveling the globe and witnessing different cultures.

But the story doesn’t end here. With the increase in travel enthusiasts and the growth of the travel industry, there are many new brands and agencies mushrooming in the market and providing cheap travel deals to the users. The travel industry is focused on converting clients just by promotional advertisements and low funnel advertisement techniques that would get rotten very soon.

You need to buck up and put your best foot forward to stay ahead of your competitors. For all the travel agencies who have been looking for the best promotional techniques to deploy in their digital marketing in the coming years, here is a small guide and tips about how you can excel and carve the best position for your company. After all, you need to maintain long-term growth and enhance your brand loyalty among your audience.

Best promotional techniques travel agencies can deploy in upcoming years:

Great content for your audience:

We hear it every time that content is King of Digital Marketing but do we really understand and use it? Once you start applying it practically then you will see the results. Quality content on your website not only attracts a lot of visitors to the website but it also helps in enhancing your SEO. It is your job to offer great content to your audience because they read and imagine what you have written.
A beautiful description with correct and useful information is what a traveler wants. Make sure you deliver the right information, your words should match with your actions too, great content with low-quality service can damage your reputation online. Therefore write only what you can offer. For suggestions you can use online data, know about what is in trend, people choose destinations according to weather, so timely update the content accordingly. Also, make it real, don’t just fill the pages with mere words. Right the true stories, the real experiences, and it will surely draw a lot of attention!

Good looks- Attracts Eyes

The same as content goes for websites. Good web design can attract a thousand eyes. A finely designed website works as a mute advertiser which silently exhibits to the users what you have got to offer them.
Suppose you have put great content, applied a great strategy, strategic campaigns but what if your website has poor designing, trust me it will not work the way you have planned.

A simple mistake can cost you a lot. Despite putting great things on the website, you will gain no customers with a poorly designed website. Talk to your designers and developers, tell them how you want the website look like so that it can look attractive and hold the visitors’ eyes. Color combination also plays a major role, as they depict emotions. Your designer should know how to play with them.

How are Your Social Media Pages Doing?

The best way to let people know what current trips you are conducting is through your social media pages. Facebook, Youtube, and now Instagram have made it so easy to reach a huge crowd with just one post. Your travel agency’s social media account should be active with new posts and information regularly.

Post relevant content, story highlights with amazing pictures of a trip, destination pictures will allure the travel enthusiast. You can post beautiful pictures with a caption that makes a person feel to pack their bags and go on a trip. Add small videos highlighting the fun activities of a holiday destination. Post about your upcoming trips. Provide some offers and discounts timely.

Another advantage of social media is that you can hear from your audience, ask them what they want, get their feedback, because the more you get engaged with your audience the more they rely on your brand. This is how relationships can be strengthened with the audience.

Loyalty Programs Are a Must

For those you have not heard it before, the Loyalty Program is a strategy to encourage the customers of a brand to continue their purchase or use of service. You can offer special discount coupons or some free merchandise to your old customers. Generally, a user registers their basic information with a travel company, and they are provided with a unique identifier, by which they can make their purchasing(traveling). A company can use this information to reach them again, offering some interesting offers which they can’t ignore. It is the easiest way to allure your travel enthusiast customers.

Email Marketing:

You already have the email address of your old clients in your database. Use them wisely because the email client conversion rate is higher than search and social media posts.

What you can do is add a subscription form on your website. When the website visitors subscribe to your newsletter, you will get their email address and hence you can provide them with useful information regarding your upcoming services, offers, etc. Upcoming trips or events news offers, and coupons can be published. Sometimes you can publish news-letters giving detailed tourism package.

Do not spam the customer’s email box. There is a high probability that they will unsubscribe to your service. People subscribed to know about useful things. Therefore share only attractive offers and alluring traveling destinations. You can also set up automated replies on emails based on interactions, it is helpful for both the parties.