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Why Keeping Pace with Technology is Imperative for Web Developers

The fast pacing technological development is inescapable. Technology has been driving the world and has helped people in every facet of life. From how we work to how we play- technology has changed everything.

Today the world we live in is technology-driven. With every passing second on the clock, a new and innovative change happens in the technology world. Coping up with these technological changes is a must for every developer.

Because if a developer does not adapt to the changes the end product he creates will be useless.
Web Development
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. With web development, the difference between a small business and a large business has vanished completely.

How being up-to-date with the technology is important for Web Developers

Web development is a very complex technology with lots of changes happening to it every moment. In reality, web development has no limits, and frequently changing trends make it more challenging.

Websites and web applications play a very important part in enhancing traffic for every business. Almost every business is dependent on the web for gaining better results. With the COVID hit market, where every other business or start-up is crashing, Digital presence is the only way to reach out to the customers. The web world is like a mirror that casts your business and lets your customers engage with you virtually. It is the first impression you put on your potential customers.

A developer’s job does not end by just developing and launching a website. It is the job of the developer to continuously learn and implement new changes to the project, which can impact the website in any possible manner.

To get success with the help on the web needs continuous efforts and fast adaptiveness to the continuous changes. If your web development agency is fast enough to adopt these changes like Adqnix Techlab, then you will surely get a cutting edge over your competitors.

Also Read,

5 Top Website Development Technologies For Small Business Owners

Important Web Changes

We have listed the most common changes that should be done to your website frequently. But apart from these, many other changes affect your website’s web presence and performance to a great extent. These changes can only be made by experienced web developers.

  • Search Engine Optimisation- SEO plays a huge role in gaining traffic for your website. Without an effective SEO strategy, your website doesn’t even show up on Google. It is like having a car but not filling fuel in it. The Best SEO Service Knows, SEO acts a fuel for your website. SEO algorithms keep changing in a very short period and adapting to these algorithms is very important.
  • Security- With the increasing graph of cybercrime, your website is vulnerable to many safety risks. Hackers find new ways of intruding into your website every time. So you have to stay one step higher than the intruders to stay safe from attacks.
  • Content- Apart from updating your contact information, you also need to review the rest of your website’s content every few months. If you don’t update your web content for a long time, it can create a negative impact on your consumers. Your content gets obsolete in some time. Your content might not resonate with your users. Due to Covid-19, there are various changes in the content users are looking for. So you need to be a little more careful and recheck your content. If you feel you have new products or services available, update that in your content.

If you have a blog, you should update it frequently for better SEO ranking and keep your traffic engaged. Because if you abandon your blog out of sudden, the visitors can even predict that you have closed your business.

  • Spam Comments- You can use spam filters to protect your website or blog from fake reviews and comments. But using these filters will only hide these comments from your visitors and will save those comments on the server that can make your website slow. To deal with this, you have to use backend development to remove these comments in a short interval of time to keep your website fast.

 

How to adapt these changes as a consumer?

If you are a website owner or thinking about a website for your venture, but afraid of frequent changes in the internet world. Having zero experience with web development can haunt you as well. But the only thing you have to do to breeze through the changes is to appoint an experienced company for your work. To attain success on the internet in the current time is tough. But if your web development company is innovative enough to come up with newer and creative ideas, it can help your website grow in ever-changing technologies.

Adqnix Techlab is the best web development company working from 5+ years in the development field. We have served more than 100+ happy clients. Adqnix Techlab has a team of most experienced developers who keep themselves completely updated with the latest changes in the field of web development and marketing. The best solution to all your web development problems is Adqnix Techlab Pvt. Ltd.

How to adapt these changes as developers?

 

  • Hands-on skill is a programming language- Have deep expertise and hands-on knowledge is recommended because it can help you adapt any kind of change.
  • Knowledge of popular JS libraries- JavaScript libraries can help you to make frequent changes to your website and to add new functionalities to your web project easily.
  • Keep updated on popular platforms- Popular platforms like Github, stack overflow, and code byte can help you keep yourself updated with newer industry trends.

Role of Social Media for Local Businesses in India

There are various local businesses that have been using social media platforms to brand their products and shove their revenue.

Let’s look at the stats and numbers to judge the situation.

  • There is a whopping number of 3.5 billion active users on social media platforms as of December 2019.
  • And among them, 97% of users in the age group 18 to 34 read reviews online before actually reaching out to a local business.

Social media marketing has become an important way to reach customers according to demographics that have been helping local businesses in spreading awareness about their brand conveniently.

Let’s understand how the most powerful social media platforms can aid in the growth of local businesses.

Role of social media for the growth of local businesses in India:

 

  1. Showcase Your Products and Services

Social media now days is the fastest media to spread awareness. Every other person is using a smartphone and this promotes the usage of social media platforms even more. Your business should have an account on every social media platform so that you can introduce and detail about your products and services to your user domain.

Also, when you are on social media, it makes it very easy for your customers to recommend your business to others.

Facebook, Instagram, and even Google offer the option to give their recommendations of businesses around them. Started by a single user asking for a recommendation regarding something; through answered comments, your business can be found out.

  1. Helps in Connecting to Customers

The first and foremost benefit of social media is that your products and services get direct feedback from users, whether good or bad; it’s another battle. But you are aware of what is being said about your business. And it’s better if it’s on your page.

If its complaint or dissatisfaction then handle the situation calmly and professionally. Show them that you care about your clients and will definitely listen and help them in case of dissatisfaction. Research of Harvard Business Review shows that a person will be willing to spend more and again if their query has been answered fast.

Be consistently active and answer all comments on your business-related posts or as much as you can.

Use the praises and satisfactory customer reviews as a ladder for others to climb up to you.

Monitoring services can help you keep watch on what is being said across the web.

A not attended negative comment can be harmful to a local business as your clients belong to a small community and hence one’s opinion will affect others too.

  1. Word of Mouth and Local Influencers

Social media marketing is a very efficient way to market local businesses as it does not need your constant attention. It runs continuously. Your happy customers are sharing your products and business with like-minded people and bring you more customers.

Also, happy customers will willingly post your products on their accounts indirectly promoting it while bringing you more customers.

Every local neighborhood has its own celebrity influencers and bloggers.  Tie up with them and promote your business through them.

These influencers have huge followers who trust their opinions and bring a great increase in business.

  1. Showcase Your Products

Social media gives you a platform to showcase your products in the best possible way. With images, videos, or live launch, you can easily introduce your services to your customers. Looking at the product in live action from different angles aids another trust factor.

  1. Show Your Product’s Reliability

Share ideas of uses and functionality of your product by two means. First share the ideas of your customers on platforms like Pinterest, blogger, DeviantArt, etc, and secondly, join up with artists or professionals to give ideas or live video using your products. Introduce a challenge for people to post their work tagging your business and ensure to reward the most unique ones(by your products of course).

Doing a giveaway when you reach a particular milestone in sales or followers will also create a buzz about your product.

Build a community. It strengthens your brand. Find ways to help people connect with each other via your products.

Organize meet-ups, discussions, or promote your product by joining forces with other local businesses around you and rise together.

  1. Gives You Control Over Your Reputation

When a negative comment or mishap happens and the incidence gains attention, you have the ability to do damage control. Do not let people bond over your mistake. Use the situation to show that your clients are important to you and handle the backlash with professionalism. This situation can be used by your competitors. Pay your regrets and rectify the problem establishing that you are a responsible business.

  1. Helps You be up to Date On the Competition

Now another benefit of social media marketing is it keeps you in the loop. Having a good knowledge of how your competitor is doing, what is their marketing strategy, and what new products are they launching is something too important to stay ahead of your competitors. What is happening around the market? What new is being put out and what is your competition, doing both right and wrong. So to take inspiration and also not repeat their mistakes.

It also helps to see who are your common customers and what are their responses. It also helps to keep a check at straying customers and look for improvement.

  1. There is More Than You Think

Knowledge of all social media platforms is very important. Social media is not only Twitter, Facebook, Instagram, or YouTube.

There are many social media platforms out there which you are probably not aware of simply because they have targeted audience but it can help your business to grow if you find a place for your business on these platforms too. It will get you acknowledged as a strong brand. Pinterest, Tumblr, and Medium are platforms that can benefit your business.

  1. Humanize Your Brand

A lot of businesses try to show or put a show for their followers. Do not do that. Share the inspiration and struggle behind your business. It will create a connection between you and your clients. If your customers would have needed a big corporation they wouldn’t be on your account so do not try to feed them that. Show your business values. And bind loyal customers to yourself.

A Tip to Takeaway:

Social Media Marketing can be really cost-effective and impactful for local businesses. They help in gaining more visibility for your local business and aids to your brand value.

If you are a newly established local business and want your business to grow on social media platforms, you can reach us anytime.

13 Reasons You Should Avoid the Traditional Marketing Approach

Today, the digital marketing approach has become the fastest driving force behind the success of most of the marketing strategies. There is no room left for obsolete traditional marketing tactics. Let’s see why you really need to avoid the traditional marketing approach and spend your resources on the Digital Marketing Approach.

Marketing is that important part of any business that cannot be ignored at any cost. With the small businesses mushrooming every day with innovative ideas, it has now become more important for the entrepreneurs to invest a fixed amount of money in the marketing alone. In this internet dominated era, for the businesses to stand tall amongst all the competition, they really need to shift their marketing tactics from traditional to something contemporary that attracts users’ attractions.

Today with the advancement of the internet and changes in marketing techniques, businesses really need to buck-up and try something quirky and new every time possible. Sticking on the traditional marketing practices can become cringe someday and people might think that your brand is not up-to-date with the technology.

Let’s get into the debate of why you should avoid traditional marketing approaches and choose digital marketing over it.

  1. Traditional Approach can be More Expensive:

Traditional Marketing approach in most cases are expensive in nature, generally, it includes the broadcast media, print, and direct emails. Companies and marketers use these marketing techniques and create hoardings, newspaper ads, magazine ads, television advertisements, and radio commercials. With this old method of marketing, the information of a brand, product, or service is shared with the audiences to get recognition to increase the sales.

The investment of money in the old traditional marketing approach initially looks worthwhile but there are many disadvantages associated with it that you should definitely look into. The traditional approach is a little bit expensive than digital marketing, as they offer a small return on investment. For instance the newspaper advertisement, the amount will depend on the length and size of it, also it would remain unclear how many people see that advertisement.

The Billboards advertisements- the huge hoarding on the roadside are quite expensive, the cost depends on the size and the location of placing it. Even the broadcasting, telemarketing, magazine advertisement cost too much and the return on investment is very low in this. Therefore the approach is now obsolete as the digital ways are more economic and reach a wide range of target audiences easily.

  1. Traditional Marketing is Slowly Losing its Audience:

Traditional marketing practice is slowly losing its audiences. When you think of having a television advertisement or a newspaper advertisement for your brand, you will have to anticipate people who still watch TV and reads newspapers. Because over the few years things have changed. Television watching has suffered a sharp decline due to various online streaming video platforms, and same goes for newspaper circulation, a gradual decline has been seen with the growing years, people are accessing news online for free.

The audience has shifted to digital media, people reading news online are increasing day-by-day, video streaming platforms are more used than watching TV. The shift from traditional to digital media has changed the way of people consuming Media and News. Therefore the traditional approach of marketing is gradually being phased out in terms of effectiveness and to get back with your audiences you will require the new digital approach, otherwise, you will lag in building your brand value.

  1. The Approach Takes More Time to Process:

In traditional marketing, the execution time is much more as compared to digital marketing. Forgiving ads in newspapers, or making billboards advertisement or distributing pamphlets/flyers, you have to wait for them to create first, then wait for placing hoardings or distributing pamphlets or magazines. Also, you have to prepare the designs in advance before giving it for publishing. Whereas in digital marketing you have to design and put it online(on the website or social media platforms) which takes much less time.

There is one more associated disadvantage of traditional marketing when you require a change in the advertisement the whole process would repeat from designing to printing and placing the distribution, which is a costly process and time-consuming. In new modern techniques, the businesses design their advertisement and post it on social media in a few minutes and if they need to change it they can easily do it without paying extra money, just little editing is required. Digital advertisement can be edited, tested in real-time to give the right information but print media requires time and many edits and once it’s done you can’t go back and edit.

  1. Traditional Marketing Results are Non-Quantifiable:

With the traditional marketing approach, it is difficult for marketers to measure the user viewership, the results are non-measurable, though there are services available for giving you the TV viewership count, again this is just estimated not a proper count. And for billboards advertisements and newspaper ads we cannot tell how many people have seen it or read the advertisement, we can only assume the numbers.  Whereas in digital marketing  we can see the real count of user’s views. Digital media provides us the whole metrics with detailed information from website page visit to final purchase.

  1. Static text

Printed publications like newspapers and magazines use static text for advertisements. Suppose you have given an ad in the newspaper about your product sale and later your stock gets over, in that situation, you cannot edit the ad to let your customers know about the situation and you cannot interact with them instantly, this will result in many unhappy clients. Contrary to the traditional way, digital marketing allows us to update and make changes anytime in our published advertisements.

If the stock is finished then you can post about it or make changes in the previous post to let clients know about it. Updating your clients with the current situation will only help you to make the client relationship stronger which is beneficial for your brand. Also, the digital campaigns are not full of text-only, they are quite informative with pictures, audios, and videos which makes the advertisement more appealing and interesting.

  1. Less Informative:

In business, you deal with many products and services, and information about each product would be different from the rest. Now if we see the traditional approach it is difficult to publish an advertisement for each product, you can only give the necessary information from which the customers will not know about all the products or services you are offering, which makes the traditional approach less informative.

The reason is print media doesn’t offer enough space, for instance, a single product can have various pricing options and different offers for the customers, but it is quite difficult to display the large information in the newspaper due to restricted space. But in the digital marketing approach, you have your own social media pages, you can post information as much as you want. And with detailed information, the customers would be well aware of your brand, products, and services, also you can respond to their queries online which is not possible in the old traditional way of marketing.

  1. Traditional Marketing is temporary:

Traditional marketing tactics have become obsolete because the advertisements cannot be found in magazines, pamphlets, or newspapers after some time. These traditional advertisements are temporary and cannot reach the user once they are finished airing. On the contrary, the content or advertisement you publish online remains on the server forever. It doesn’t get deleted. You can even enhance your ways of advertising and publishing your content online. You can add a video, blog, or a simple post boasting about your products and services. Although the competition is high you can use your creative skills to lead ahead of the race. Consumers would find your advertisement and content online until the moment you do not take that down.

  1. You cannot track your progress in Traditional Marketing:

Technology has advanced and time has passed when you couldn’t analyze your marketing techniques and just follow the hit and trial method for your marketing. Progress of marketing campaigns cannot be tracked in traditional marketing whereas, in online marketing, you can track your marketing campaigns progress and how they are impacting your user base.

You can track your ROI i.e your return on investment. You can know if the investment you have made is getting you any revenue or not. You can check whether your marketing approach is working on a particular platform or not. Then you can decide the best performing marketing approach and ads that trigger your marketing campaign.

  1. Brand Name Endorsement:

In Digital marketing, your brand image definitely gets a good boost because it offers you the chance of having a whole website on the internet. You can have your own blogs or social media accounts where you can share your brand story and write about your products and services. This helps in installing a faith of authenticity in the user’s eye. Hence digital marketing clearly stands ahead in the Brand Development category.

5 Top Website Development Technologies For Small Business Owners

Whether you are just a hardware store, grocery store, photographer, content writer, or any other small business, you need to have your online portal to mark your success.

In this high pacing business industry with infinite competition among new businesses mushrooming each hour, you really need some full-proof strategies to stand ahead of your competitors. Owning a website and having an image online is one of the best ways to promote your small business. By this, you can reach your audience quite effectively.

Building a website is quite difficult but thanks to the new website builders having drag and drop options to simplify your work. If you are naive in technologies and do not want to give your hard-earned pennies to someone, you can still build a website on your own by using some decent web builders like Wix, WordPress, Squarespace, Weebly, etc. online to create your website.

Great plan interfaces more with watchers.

The creative and good looking structure also attracts eyes and if your site has eye-appealing structures, it can really aid you with a superior client transformation rate. Web composition likewise assumes a significant job in small business web portals. Consequently, a marked website can have a major effect on attracting potential clients. Being a legitimated business and having a good web presence can literally let you create a brand image online.

All things considered, the headway of web innovation has advanced the business, where the business can speak about itself in the online world. Though, there is no offense in expressing that the expert web composition comprises of the gigantic job to draw in the new clients.

There are 2 sides of programming that cater to development of a perfect, user-friendly website.

Server-Side Programming:

Concerning server-side programming dialects, these are used in making the backend of the website that helps the user interact with the database. Systems for programming dialects offer bunches of devices for more straightforward and quicker coding

Following are the Back End Website Development Frameworks:

  • Ruby on Rails: Are you intending to construct an advanced web application yet don’t have the foggiest idea from where to begin? You would be excited to utilize Ruby on Rails. It has all the parts you require for stunning site applications. It has frameworks that offer engineers an efficient route for composing code. It is an assortment of code libraries that gives engineers answers to repetitive assignments. This innovation runs on Linux and gets you to take a shot at your planning and improvement stage rapidly. Ruby and Rails are not the same as other web applications.
  • PHP Frameworks: It has been around 3 decades and the most mainstream scripting language for web ventures. It has a few significant systems in its stock.
  • Express: It is an adaptable and quick Node.JS web application structure. It offers a dainty layer of essential highlights alongside the center element of Node.JS. Express highlights facilitate the way towards making dynamic portable applications.
  • Laravel: IT is an MVC structure that utilizes PHP. It is a spotless and exquisite PHP code. It accompanies API backing and well outfitted with order line devices and successful aide capacities.
  • Python: It is an interpreted advanced Level language. The language is quite famous today. It is a language better known for information science undertakings and AI applications. The language is suitable for web development portals as well.
  • JS: It is a Javascript-based on Chrome’s V8 JavaScript motor. It utilizes an occasion driven, non-blocking I/O model bringing about a lightweight and effective stage for application backend.

Client-Side Programming

Customer side (for example frontend) web improvement includes everything clients see on their screens. It is an act of creating HTML, CSS, and Javascript for a site. The fundamental test to make the appealing website with all the information about the services and products placed quite decently on the web and also the developer should know to refresh the necessity.

Following are the Front End Website Development Frameworks:

  • Bootstrap: It is the most developing framework known almost to all. It incorporates CSS< HTML and JS. It sticks to responsive website architecture norms, permits to create in all complexities and sizes. It is made by Twitter Developers.
  • Js: It is a rich Single Page Application that clubs Javascript with HTML and CSS. It can fabricate total customer side applications with essential reconciliation backing to outsider libraries. It is created by Google.
  • Js: It is one of the famous JS libraries for building striking UIs and rich networks. It was the first to embrace part based engineering. Respond engineers give flawlessness in the field of speed, tidiness, and adaptability. Respond could be utilized server-side or customer side. It is created and kept up on Facebook.

If you are new to this business industry and wish to have your own web portal, you can contact us anytime. Adqnix Techlabs is a web development and digital marketing provider company offering successful front end and back end web improvement administrations to their customers with tweaked arrangements at compelling costs. It uses the latest site creation strategies and progressions to change your site into an effective container showcasing for your business. We utilize the broadest and tried methodologies for developments of your web presence. Our website is substantial and versatile for all screen sizes.

Also, Take a Look at Tips For Helping Your E-Commerce website Compete With Giants

5 Top Mobile App Promotion Techniques To Use

5 top Mobile App Promotion Techniques that can be used…

1. Social Media Marketing:

The easiest way to promote anything in this world is through social media platforms. With a huge crowd online you can reach your target audience easily, but don’t be boring there, simply putting your application link won’t attract any audience. Do it smartly, show your application showcasing all its usefulness in an interesting way that people read about it, and want to learn more about it. Your introductory text should be attractive enough to engage more audience. People should see that your post is worth clicking. So here is the 1st tip to promote your app online, get your phone, and post about your new app on all social media platforms. Posts should be interesting and engaging and useful.

The well-known platforms include Facebook, Instagram, Twitter, Snapchat, LinkedIn, Tumbler, and Pinterest. Every platform has a different sort of crowd, now you decide what sort of audience you might need as your target. For instance, Instagram is a place where you will find all millennials, so if your target customers are on Instagram, create one business account for your app and start promoting your app.

2. Check-in Rewards to your Customers:

Another way to promote your application is by giving check-in rewards to your customers. You can encourage your potential customers to use your app by offering some rewards. It can be of any form like you can offer discounts,  rewards points that they can use later too. You can also offer incentives, prize, recognition for some fixed number of visits on the app. Do something that allures customers and they visit and use your application. Customers who are using the services like Google+, ShopKick, FourSquare can be convinced to check-in to your place by offering them rewards. It is a simple way to attract new customers. In the beginning, this practice can help you to gain more customers.

3. Interesting Landing page:

A powerful landing page comprising of all the important information is one best way to let people know about the app. In brief, a small self-explanatory introduction in clear words is enough. In general, the landing page is known as the home page where the major functions of applications are mentioned. It is like an introduction of customers to the app. It can be more than just the introduction page, you can add links to your application which takes users to iOS and android app stores directly from where they can download the application. There are many applications which are using these techniques and getting benefit also. For example, see the Landing Page of Tinder you will get the idea of how the landing page should be and how much information should be included in it to give a brief idea about an App.

4. User Retention:

In the beginning, you must pay importance to every single user of your application. Talk to one user at a time, it would be great if you make a small group of some users who could provide you honest feedback. It is imperative to get those feedbacks in the beginning phase as somehow they validate the motive of your application. Listen to your user reviews and make sure they remain loyal to your service, once you get that initial trust from customers, it would become easy to find new customers as well. Apart from all social media platforms, mouth marketing still stands on the top. Because when a real-time user speaks about the goodness of an application, it becomes easy to build trust in another user. Hence talk about the app service to your customers, get their reviews, & feedbacks and also listen to their complaints. Modify according to your customer reviews and feedbacks, this is how you will gain recognition. Remember, a happy customer will bring you 100 more customers.

5. Work on your App Store page Optimization:

Optimization on the app store page is a basic yet critical strategy for the promotion of Application. More than 50% of people who have downloaded an app on the play store or app store have found it because they spot the app while browsing through the app store.

The way your website should be good enough for customer acceptance or can be considered as digital equivalent showcasing your business, the same way an app is something that helps in distinguishing your business from all the other competing portals. The idea driving App Store or Play Store optimization is to let your user known about your application so they can find and download your app from the app store. The optimization technique focusses on conversation rate optimization and keyword optimization.

Also, Read, Top 5 Promotional Techniques for Travel Agencies

You may wanna tuned to a Top Rated SEO Company in India

Top 5 Promotional Techniques for Travel Agencies

With an enormous amount of money gushing into the travel and tourism industry, there is no doubt about how the tourism industry would bloom in 2020 and further. People are quite obsessed with traveling the globe and witnessing different cultures.

But the story doesn’t end here. With the increase in travel enthusiasts and the growth of the travel industry, there are many new brands and agencies mushrooming in the market and providing cheap travel deals to the users. The travel industry is focused on converting clients just by promotional advertisements and low funnel advertisement techniques that would get rotten very soon.

You need to buck up and put your best foot forward to stay ahead of your competitors. For all the travel agencies who have been looking for the best promotional techniques to deploy in their digital marketing in the coming years, here is a small guide and tips about how you can excel and carve the best position for your company. After all, you need to maintain long-term growth and enhance your brand loyalty among your audience.

Best promotional techniques travel agencies can deploy in upcoming years:

Great content for your audience:

We hear it every time that content is King of Digital Marketing but do we really understand and use it? Once you start applying it practically then you will see the results. Quality content on your website not only attracts a lot of visitors to the website but it also helps in enhancing your SEO. It is your job to offer great content to your audience because they read and imagine what you have written.
A beautiful description with correct and useful information is what a traveler wants. Make sure you deliver the right information, your words should match with your actions too, great content with low-quality service can damage your reputation online. Therefore write only what you can offer. For suggestions you can use online data, know about what is in trend, people choose destinations according to weather, so timely update the content accordingly. Also, make it real, don’t just fill the pages with mere words. Right the true stories, the real experiences, and it will surely draw a lot of attention!

Good looks- Attracts Eyes

The same as content goes for websites. Good web design can attract a thousand eyes. A finely designed website works as a mute advertiser which silently exhibits to the users what you have got to offer them.
Suppose you have put great content, applied a great strategy, strategic campaigns but what if your website has poor designing, trust me it will not work the way you have planned.

A simple mistake can cost you a lot. Despite putting great things on the website, you will gain no customers with a poorly designed website. Talk to your designers and developers, tell them how you want the website look like so that it can look attractive and hold the visitors’ eyes. Color combination also plays a major role, as they depict emotions. Your designer should know how to play with them.

How are Your Social Media Pages Doing?

The best way to let people know what current trips you are conducting is through your social media pages. Facebook, Youtube, and now Instagram have made it so easy to reach a huge crowd with just one post. Your travel agency’s social media account should be active with new posts and information regularly.

Post relevant content, story highlights with amazing pictures of a trip, destination pictures will allure the travel enthusiast. You can post beautiful pictures with a caption that makes a person feel to pack their bags and go on a trip. Add small videos highlighting the fun activities of a holiday destination. Post about your upcoming trips. Provide some offers and discounts timely.

Another advantage of social media is that you can hear from your audience, ask them what they want, get their feedback, because the more you get engaged with your audience the more they rely on your brand. This is how relationships can be strengthened with the audience.

Loyalty Programs Are a Must

For those you have not heard it before, the Loyalty Program is a strategy to encourage the customers of a brand to continue their purchase or use of service. You can offer special discount coupons or some free merchandise to your old customers. Generally, a user registers their basic information with a travel company, and they are provided with a unique identifier, by which they can make their purchasing(traveling). A company can use this information to reach them again, offering some interesting offers which they can’t ignore. It is the easiest way to allure your travel enthusiast customers.

Email Marketing:

You already have the email address of your old clients in your database. Use them wisely because the email client conversion rate is higher than search and social media posts.

What you can do is add a subscription form on your website. When the website visitors subscribe to your newsletter, you will get their email address and hence you can provide them with useful information regarding your upcoming services, offers, etc. Upcoming trips or events news offers, and coupons can be published. Sometimes you can publish news-letters giving detailed tourism package.

Do not spam the customer’s email box. There is a high probability that they will unsubscribe to your service. People subscribed to know about useful things. Therefore share only attractive offers and alluring traveling destinations. You can also set up automated replies on emails based on interactions, it is helpful for both the parties.

Things to keep in mind before hiring a person for digital marketing

Even before hiring an employee for a simple job, it takes so much of interviews and his ability to check for work.

We do not just hire anybody who walks into our office premises.

We check the aptitude and knowledge of the candidate based on some tests and interviews. When we follow such crucial steps while hiring employees for the organization, then why don’t we be a little more considerate while hiring an expert for digital marketing? Because he/she would be someone who carries an entire load of company’s marketing related stuff?

Obviously hiring a digital marketing agency in Jaipur can be a little uphill task because of the infinite number of candidate options you have. Not all of them would be able to get you the results you are looking for. Some may not have experience in your niche.

You just need to find the best one that suits your company’s requirements. Well, it requires a lot of tests to finalize someone for this crucial job because anyways the digital marketer is the one who is going to make your brand known to the world.

List of points to keep in mind before hiring someone for digital marketing:

Hand with pen and mobile phone nearby

1. Similar Experience

A digital marketer who has experience in the industry the same as yours.
Before hiring someone make sure that he/she has experience in your industry. Because they know what strategies and expertise will be required for that area of Industry.

Also, they know the trouble spots and ways to tackle them. A digital marketer with the same industry experience can help you design strategies and organize a marketing campaign for your brand to attract your target audience for it.

While hiring someone ask them whether they had achieved any win inexperience in reference to digital marketing. For instance, you are a software developing company and offer end products to your client, does he/she ever do marketing for a similar kind of purpose. What strategies and campaign did they do? And what were the results? Ask as many questions you can to know whether the person can do it for your brand as well.
It is necessary to have a similar kind of experience as the person would help your industry with great campaigns and strategies, also they know the pitfalls of it.

2. What Skills They Have?

Skills

Digital marketing is a vast area it includes several sections where a person needs to work for making a brand/ product known to audiences digitally.

It includes several areas that include Marketing planning, great content development, brand visibility on social media, Management on social media, Email Marketing, PPC, conversion optimization, Analysis and metrics (lead generation, brand awareness, sales and much more).
With a wide range of working areas, the person you choose must know the maximum of these, so he/ she can leave no stone unturned to get your website the greatest number of viewers and catch the audience’s attention.

Therefore, it is necessary to ask your To-be digital marketer that what skills they possess and how good they are at. Full-stack marketers are hard to found but keep your search on because digital marketing does all the “business-marketing” work for your company. Their proficiency in different areas will help your company to grow.

3. Analytical skills:

Analytical Skills

Many Businesses failed because the people under the digital marketing team failed to analyze and use the data of “Google Analytics” sufficiently. Google Analytics is a free analytic system that allows you to see the insight of your website traffic and its overall performance. Correct and proper analysis can allow you to identify the drawbacks and work on them by improving the digital marketing strategies.

Also, it gives you opportunities where you can work for better customer experiences. Hence find a person who can monitor these data, if a company is huge than data and reports will be huge. So someone who can see, analyze and handle this huge collection of website’s data and plan strategies accordingly. He/she should be able to use information, for instance, a past month sales can help you to predict the next month sales, now it will give you an idea about the production you just do.

4. Should Have Understanding of Some Coding Skills

Coding Skills

Well, it is a bit arguable thing to have or do not have the coding skills in a marketing person because coding and development mean a whole different thing. But it is always beneficial to know the basics of anything.

The basic knowledge of CSS and HTML is required in the SEO process that comes under digital marketing. A person with this basic knowledge would not depend on developers for some quick fixes and edits in codes. We are not saying to design something wholly but adding meta tags and meta keywords are necessary for SEO which is a work of digital marketer and that requires HTML and CSS.

Therefore, it would better if you hire someone who can fix small things like formatting in blogs, add headings, adding hyperlinks in articles, building tables, listings and many other small things using HTML and CSS, if there is no help available from developer’s side.

5. Expertise in Paid Social Media Advertising:

Paid Social Media Advertising

When you hire a digital marketer, make sure that he/she is adept and experienced in paid media advertising especially the platform which your business is already using and that has covered many audiences.

The platform can be Facebook, YouTube, Instagram or any other, the important thing is that he/she should be able to understand the insights and analytics of that platform and should be knowledgeable enough to use that piece of information for orienting more audience.

Creating attractive campaigns, posts, images should be an easy task for him/her. Facebook and other marketing space provide many features and options through which one can promote a brand, products or services, therefore hire someone who is cognizant about all social media platforms because these platforms give you a huge number of audiences to reach out. One should just know how to do it. That’s it!

6. Does he/she possess SALES skills?

It is a must-have quality for a digital marketer. A person who has selling ability is prone to be a good marketer as they know how to generate the need for a product or service even when they don’t require it. That is the most unique thing about people having sales skills.

They know how to grab attention and engage customers and then create sales opportunities. Though digital marketers do not make sales first directly, they are the one who creates/generate sales leads, therefore they should possess sales qualities as well.

Top 11 Paid Advertising Techniques You May Wanna Use in 2020

Paid Advertising techniques or Paid Marketing, what does that mean to you? How can it help your business bloom?

How can you implement paid marketing to attract more customers? have got no clue. Chill, we have got you covered.

Although most of us are aware of work MARKETING and can talk about it when asked. But the striking point comes about how to implement paid marketing to enhance sales?

From the newspaper ads to search result Ads, the scenario of ad marketing has definitely seen a huge change. As the name clearly suggests, paid ads are those where you pay for advertising for your brands, products, and services.

The drop in organic traffic has made marketers use these paid techniques for building their brand value and advertise them online to attract more customers and increases their sales.

Just by paying for the ads, you can run them online on various websites, social platforms or in search results to target your audiences and eventually earn a huge profit and a customer domain out of it.

If you are someone new to digital marketing or wish to invest your hard-earned money in increasing your sales online, then, of course, you need some really good strategies to kick start.

Here are some of the paid marketing techniques you can use in 2020 to increase your sales.

Best Paid Marketing Strategies:

1. Pay per click Advertising:

PPC

An online advertising strategy that has been in trend since long back and is not going to slow down in upcoming years too. In Pay per click, advertisers have to pay every single time when a user clicks on their online advertisement. And it’s a fact that visitors who come from PPC are more likely to become your potential customers than the visitors generated organically.

The most common PPC advertising method is “paid search ads”. In this, the advertisement will show up as a result when a user searches about it. For instance, a user search for a bakery shop, then, as a result, your shop’s advertisement will show up. The name “pay-per-click” because the advertisers need to pay only when someone sees and clicks on that advertisement.

2. Advertisement by influencers:

influencers

From the last few years, it has become a trend where brands collaborate with influencers to advertise their product. Influencers who have huge followers on various social media can grab the attention of millions with a single product advertisement. Therefore it’s a great way to target your audience.

It is becoming popular lately because people follow those influencers and will use that product if their favorite influencer is using it. It will require more money than pay-per-click obviously but it will definitely work better than pay-per-click, as users sometimes block this pay-per-click advertising.

3. Social Media Advertising:

Social Media Advertising

A good approach for advertising online where you can reach a large number of audiences altogether. This powerful approach involves your brand advertisement on various social media like Facebook, Twitter, LinkedIn, youtube, Pinterest, Instagram, LinkedIn, and Snapchat.

Choose the platform which is best suitable for your product, for instance, if you are a shoe seller than make a business page on Instagram and Facebook, and post the picture of your products and suppose you are a choreographer than create your channel on youtube for posting videos to attract the audience who are interested to learn from you.
So keep your audience in mind choose the platform wisely, and advertise your product or service. Facebook has one feature of “audience insight” which allows you to learn much more about your audience purchase behavior, demography, etc. You can connect with top Social Media Agencies.

4. Banner Ads

Banner Ads

An old practice but still working for advertising online. Banner ads also term as a web banner is a way through which advertisement on a web page is run by an ad server. You must have seen these ads that display on top of a web page, now from desktop they are displaying it on mobile devices as well.

You can practice this approach for attracting good traffic to your website because even after new modern techniques in the market, it has still remained one effective way to make popular your brand and product online. Many marketers and businesses are using this technique. Generally run by a central ad server, the promotion of a brand is done by getting visitors from the host to the advertiser’s website.
.

5. Ad Retargeting:

It’s like a reminder to your customers who came to your website, visited but did not make any purchase or avail any services. And when they visit other websites, your advertisement will show up on those sites.

This involves the use of cookies from websites of users where the activities, browsing content are tracked anonymously. Later results are made according to the collected data about what customers actually seeking online, and then the relevant ad is made available to them. This strategy goes with website banners, apps, and search.

Many businesses are using this approach to advertise and expanding sales. The strategy is effective more for those websites which have already a large number of users/ visitors. Implement this paid advertising strategy if your website already has a huge traffic rate.

Learn more about remarketing here

Still wondering about what types of Paid Advertising techniques you can use for your business, here is a list of best-Paid Marketing strategies you can implement.

1. Affiliate Marketing

It is one of the marketing practice in which you ask your affiliates to promote your goods, service and your brand on their platform and if you earn any visit through that affiliate you pay a certain commission to them as a token. Every time you get a user on your website you need to pay your affiliate. Wikipedia has bifurcated 4 parties in affiliate marketing namely- the merchant who owns website or business, the network, the publisher who is your affiliate publishing the ad, and the customer who visits your website.

2. Contextual Ads

Contextual ads are the kind of marketing in which advertisements are published by the automated Advertisement network. In this, your ad would be published on the website or any other media that have content relevant to your advertisement. The ads are shown to that user who searches for the relevant thing. This kind of marketing is quite common on mobile devices and even Google Adsense is now having a specific ad format for mobile.

Top Recap on some topics like

3. Pay-Per-Click (PPC) Ads and Campaigns

You must have seen Ads popping up on search engines like Google when you search for a particular product or service relevant to that advertisement, right? That is PPC. It is a way of Internet Marketing in which the brand pays whenever a user clicks on the ad and land on the brand’s website.

The PPC ads have attained quite a fame recently with their age success rate. The PPC ads are based on bidding on keywords that are relevant to your business. This makes sure that you are targeting your potential customer domain who would search for the service he requires and would land on your page.

4. Banner Ads:

Banner Ads is another Paid Marketing technique you can use in 2020 to publish your ad widespread on the internet. These are the small banners in rectangular shape published on various web pages. These banner ads can vary in color choices, size, appearance and subject content. They can be made attractive so that the user clicks on the ad and land on your website.

5. Social Media Ads:

Who isn’t familiar with the power of social media and how it can drive your users to your online platform. Social media ads are the best way to create an elite brand image online. They work on social media advertisements on various social media platforms including Instagram, Facebook, LinkedIn, Twitter, etc. You can target your demographic location customers and attract them to buy products with some powerful ad campaigns.

6. Video Marketing:

68% of users say that they get more attracted to Video ads that promote products and 87% of businesses are using video marketing to increase their online traffic.
So what are you thinking about? Video marketing can act as the most influential technique in your marketing campaign as it generates good leads and helps in sale conversions. The above numbers must have convinced you about how video marketing can help you in 2020.

Put your best foot forward to publish an attractive video with a magnetizing title that attracts users to click on it.

Stay Tuned to Adqnix, a Top Digital Marketing Company in Jaipur

Latest Information About Covid 19

What is Coronavirus(Covid 2019)

COVID 19 is an infectious disease by a newly founded coronavirus. Commonly Symptoms Are:
1. Fever
2. Dry Cough
3. Breathing Difficulty
4. Some Patients also feel aches and pains, nasal congestion, runny nose, sore throat or diarrhea.

This Noval Corona Virus Spread From Wuhan, China. Now They Almost Recovered From This and No New Cases Discovered. But Its Worst in Italy, USA, Spain in Many Countries. Now this virus spreading in India.

About 80% of confirmed cases recover from the disease without any serious complications. However, one out of every six people who gets COVID-19 can become seriously ill* and develop difficulty in breathing. In more severe cases, infection can cause severe pneumonia and other complications which can be treated only at higher level facilities (District Hospitals and above). In a few cases it may even cause death.

* Source: WHO

How does coronavirus(COVID-19) spread?

COVID-19 spreads mainly by droplets produced as a result of coughing or sneezing of a COVID-19 infected person. This can happen in two ways:

  1. Direct close contact: one can get the infection by being in close contact with COVID-19 patients (within one Metre of the infected person), especially if they do not cover their face when coughing or sneezing.
  2. Indirect contact: the droplets survive on surfaces and clothes for many days. Therefore, touching any such infected surface or cloth and then touching one’s mouth, nose or eyes can transmit the disease.
  3. The incubation period of COVID 19 (time between getting the infection and showing symptoms) is 1 to 14 days
  4. Some people with the infection, but without any serious symptoms can also spread the disease.

Which group of people are at higher risk of getting infected?

  1. People who have travelled to other countries in last 14 days and their family members.
  2. People coming from other states if they have been working with people who travelled to other countries in last 14 days.
  3. Family members and contacts of patients confirmed to have COVID-19 .
  4. People older than 60 years of age and people with medical problems like high blood pressure, heart problems, respiratory disease/asthma, cancer or diabetes are at higher risk for developing serious complications..

Key messages to spread for prevention of coronavirus(COVID-19)

  1. How to avoid getting COVID-19 or spreading it?
  • Avoid gathering in public places.
  • Maintain a distance of at least 1 meter
  • Stay at Home as much as possible
  • Avoid Physical contact like handshakes, hugs, hand holdings etc.
  • Avoid touching surfaces such as tabletops, chairs, door handles etc.
  • Wash your hands frequently using soap and water
  • While coughing or sneezing cover your nose and mouth with a handkerchief. Wash the handkerchief at least everytime
  • It is preferable to cough/sneeze into your bent elbow rather than your palms.
  • Do not Spit or shout in public places to avoid the spread of droplets
  • Do not touch your eyes, nose and mouth with unclean hands.
coronavirus

2. What to do if you are having symptoms or have traveled to other countries or states in the past two weeks?

  • Symptoms of coronavirus(COVID 19) and seasonal respiratory illness (common cold/flu) are similar. All people with these symptoms may not have COVID 19.
  • Following persons should be quarantined for 14 days at home as a precaution:
  1. People who have travelled to COVID 19 affected countries/areas in past 14 days
  2. Those who have come in close contact with a suspected/confirmed COVID 19 patient
  3. Those who develop symptoms
  • These persons should inform you. If symptoms become severe then the person should visit a health facility after speaking with you

For any COVID 19 related queries, call your State Helpline/Ministry of Health & Family Welfare’s 24X7 helpline at 1075 or 011-23978046.

Instructions for the person being Home Quarantined

  • Stay in a separate room at home, if possible with an attached/separate toilet. Try to maintain a distance of at least 1 meter from others
  • Wear a mask at all times. If masks are not available, take a clean cotton cloth , fold it into a double layer and tie it on your face to cover your nose and mouth
  • Use separate dishes, towels, bedding etc. which should be cleaned separately
  • The surfaces such as floor, table tops, chairs, door handles etc. should be cleaned at least once a day
  • Make sure that only one assigned family member is the caretaker

Instructions for the caretaker of the Home Quarantined person:

  • Keep a distance of one metre when entering the room
  • Wear a mask or cover your face with double-layered cotton cloth
  • Wash your hands after coming out of the room

How to use masks (or cloth covering the nose and mouth)

  • Wash your hands before putting on the mask
  • Make sure that it covers both mouth and nose and is not loose.
  • Do not touch the mask from the front, touch only from the sides.
  • Make sure to wash your hands after changing the mask
  • Change the mask every 6-8 hours or when it becomes moist
  • If using disposable masks, have a dustbin with cover and a plastic bag lining to throw the masks in.
  • If using cloth masks, wash them at least daily

Myths vs. reality for COVID-19

As COVID-19 is a new condition, there are many common myths.

MythsFacts
The coronavirus can be transmitted through mosquitoes The coronavirus CANNOT be transmitted through mosquito bites.
Everyone should wear a mask People who should wear a mask are:
1. Those having symptom of fever, cough etc.
2. Healthcare workers in facilities caring for ill people
3. The assigned caretaker of a home quarantined person
4. Even those wearing masks should wash their hands frequently
Only people with symptoms of COVID-19 can spread the disease Even people with the COVID-19 infection but no symptoms can spread the disease.
Eating garlic and drinking alcohol can prevent COVID 19 Eating garlic and drinking alcohol DOES NOT prevent COVID 19
Source:  Ministry of Health & Family Welfare Government of India 

Latest Data on Corona Available Here

Corona 2019 India Data

5 Rock Solid Outsourcing Tips To Ensure Success

In this rushing world of new businesses blooming each day, companies tend to look for indigenous ways to expand their business and accomplish their business goals by spending less money. One of the powerful strategies that have worked for companies is outsourcing their work to the skilled and talented partners to ensure that the work is completed successfully in least possible amount spent by the external service providers.

 The words “outsourcing” and “re-appropriating” incite various contemplations in various individuals. For some it’s a characteristic part of globalization and development, while others may discover them as compromising, expanded multifaceted nature, and decrease in nature of item or administrations.

Off-shoring business procedures can plant the seeds of incredible advantages for your business, for example, diminished operational costs, access to space specialists, and readiness and versatility to adjust the procedure according to the prerequisites.

In any case, the characteristic dangers related with outsourcing like vulnerability about how the work is completing, incapable to oversee seaward group like an on location group, venture delay, and so forth consistently settle on the leaders reexamine about their re-appropriating needs.

Outsourcing is a business practice in which administrations or employment capacities are cultivated out to an outsider. In data innovation, an outsourcing activity with an innovation supplier can include a scope of tasks, from the total of the IT capacity to discrete, effectively characterized segments, for example, catastrophe recuperation, arrange administrations, programming improvement or QA testing.

Organizations may outsource IT benefits coastal (inside their very own nation), near shore (to a neighboring nation or one in a similar time zone), or seaward (to a progressively removed nation). Near shore and seaward re-appropriating have customarily been sought after to spare expenses.

Here are some of the simple outsourcing tips to ensure success and avoid pitfalls in your business industry:

1. Get a Reasonable Goal

Goal

One of the most pivotal thing to step into outsourcing is defining a reasonable goal. An effective off-shoring technique starts with an obviously characterized destinations and quantifiable objectives. Discover why you need to redistribute, mirror its business esteem, and build up a working system for basic leadership, for example, which merchant to work with, which process/undertaking to re-appropriate, which re-appropriating models to utilize, and so on. Clear and characterized destinations help you to assess the achievement of your technique and quantifiable objectives are the practical measurements helping you to screen advance, take restorative activities, and anticipate future execution.

2. Tally Costs

Tally Costs

One of the prime motivations to re-appropriate is to decrease current expenses. In any case, business pioneers consistently think about that there are shrouded costs in re-appropriating. It’s very simple to think little of the genuine expense of off-shoring when there’s a steady weight of chopping down the expense by putting your costly work jobs seaward. Concealed costs will in general range from 16 to 50 percent of the outsourcing contract itself and now and again much more. There are costs identified with choosing the correct merchant, changing the work and refining process, preparing seaward staff and the sky is the limit from there.

3. Make a Forceful Hazard Alleviation Plan

Alleviation Plan

A dexterous and versatile hazard relief plan is intensive, very much idea out and sets aside some effort to deliver and oversee, however it merits the venture. Today, it is basically insufficient to simply having a rundown of potential dangers and knows that things may turn out badly. Or maybe, business pioneers need to organize and forcefully deal with the dangers, stay up with the latest, effectively screen hazard advancement, go for broke proactive activities to keep away from dangers from getting emerged and in the event that they do happen, act rapidly to relieve the effect.

4. Begin Gradually and Develop Bit by Bit

Develop Bit by Bit

Regularly, leaders will in general surge and put their whole business basic procedure on the seaward group as they are constrained to accomplish colossal profit for their first task. In any case, how rapidly to push ahead with re-appropriating ought to be dictated by the achievement pace of each after task. Begin little with a solitary and very much characterized pilot venture. It decreases the underlying dangers, enabling seaward and coastal group to get acclimated with the changes.

5. Make an abnormal state of correspondence straightforwardness

Meeting

Correspondence hole between an organization and the merchant is frequently the purpose for re-appropriating disappointment. When you are re-appropriating request that the merchant keep you told at each stage. Guarantee that you have an immediate access to the abroad group just as the administration. Indeed, even little issues can develop and end up basic business issues that further lead to postpone in expectations and expanded expenses.

Off-shoring and re-appropriating have been portions of business globalization throughout recent decades. While there are entanglements and troubles of off-shoring business process/es, the potential advantages far exceed the dangers. Achievement isn’t just inside the span of organizations that have not yet utilized the advantages of redistributing, but on the other hand it’s for organizations that have pursued the previously mentioned rules.

The business case for outsourcing fluctuates by circumstance; however the advantages of re-appropriating frequently incorporate at least one of the accompanying:

  • Lower costs (because of economies of scale or lower work rates)
  • Expanded proficiency
  • Variable limit
  • Expanded spotlight on methodology/center skills
  • Access to aptitudes or assets
  • Expanded adaptability to meet changing business and business conditions
  • Quickened time to showcase
  • Lower continuous interest in inward foundation
  • Access to development, protected innovation, and thought initiative
  • Conceivable money deluge coming about because of exchange of advantages for the new supplier

A portion of the dangers of outsourcing include:

  • Slower turnaround time
  • Absence of business or area Lear
  • Language and social boundaries
  • Time zone contrasts
  • Absence of control

Some points to keep in mind before choosing a specialist Company:

Choosing a specialist company is a troublesome choice. Yet, begin by understanding that nobody outsourcer will be an accurate met for your requirements. Exchange offs will be fundamental.

To settle on an educated choice, articulate what you need from the re-appropriating relationship to separate the most significant criteria you look for in a specialist organization. It’s essential to make sense of this before requesting any outsourcers, as they will without a doubt come in with their own thoughts of what’s best for your association, in light of alone capacities and qualities.