Things to keep in mind before hiring a person for digital marketing

Even before hiring an employee for a simple job, it takes so much of interviews and his ability to check for work.

We do not just hire anybody who walks into our office premises.

We check the aptitude and knowledge of the candidate based on some tests and interviews. When we follow such crucial steps while hiring employees for the organization, then why don’t we be a little more considerate while hiring an expert for digital marketing? Because he/she would be someone who carries an entire load of company’s marketing related stuff?

Obviously hiring a digital marketing agency in Jaipur can be a little uphill task because of the infinite number of candidate options you have. Not all of them would be able to get you the results you are looking for. Some may not have experience in your niche.

You just need to find the best one that suits your company’s requirements. Well, it requires a lot of tests to finalize someone for this crucial job because anyways the digital marketer is the one who is going to make your brand known to the world.

List of points to keep in mind before hiring someone for digital marketing:

Hand with pen and mobile phone nearby

1. Similar Experience

A digital marketer who has experience in the industry the same as yours.
Before hiring someone make sure that he/she has experience in your industry. Because they know what strategies and expertise will be required for that area of Industry.

Also, they know the trouble spots and ways to tackle them. A digital marketer with the same industry experience can help you design strategies and organize a marketing campaign for your brand to attract your target audience for it.

While hiring someone ask them whether they had achieved any win inexperience in reference to digital marketing. For instance, you are a software developing company and offer end products to your client, does he/she ever do marketing for a similar kind of purpose. What strategies and campaign did they do? And what were the results? Ask as many questions you can to know whether the person can do it for your brand as well.
It is necessary to have a similar kind of experience as the person would help your industry with great campaigns and strategies, also they know the pitfalls of it.

2. What Skills They Have?


Digital marketing is a vast area it includes several sections where a person needs to work for making a brand/ product known to audiences digitally.

It includes several areas that include Marketing planning, great content development, brand visibility on social media, Management on social media, Email Marketing, PPC, conversion optimization, Analysis and metrics (lead generation, brand awareness, sales and much more).
With a wide range of working areas, the person you choose must know the maximum of these, so he/ she can leave no stone unturned to get your website the greatest number of viewers and catch the audience’s attention.

Therefore, it is necessary to ask your To-be digital marketer that what skills they possess and how good they are at. Full-stack marketers are hard to found but keep your search on because digital marketing does all the “business-marketing” work for your company. Their proficiency in different areas will help your company to grow.

3. Analytical skills:

Analytical Skills

Many Businesses failed because the people under the digital marketing team failed to analyze and use the data of “Google Analytics” sufficiently. Google Analytics is a free analytic system that allows you to see the insight of your website traffic and its overall performance. Correct and proper analysis can allow you to identify the drawbacks and work on them by improving the digital marketing strategies.

Also, it gives you opportunities where you can work for better customer experiences. Hence find a person who can monitor these data, if a company is huge than data and reports will be huge. So someone who can see, analyze and handle this huge collection of website’s data and plan strategies accordingly. He/she should be able to use information, for instance, a past month sales can help you to predict the next month sales, now it will give you an idea about the production you just do.

4. Should Have Understanding of Some Coding Skills

Coding Skills

Well, it is a bit arguable thing to have or do not have the coding skills in a marketing person because coding and development mean a whole different thing. But it is always beneficial to know the basics of anything.

The basic knowledge of CSS and HTML is required in the SEO process that comes under digital marketing. A person with this basic knowledge would not depend on developers for some quick fixes and edits in codes. We are not saying to design something wholly but adding meta tags and meta keywords are necessary for SEO which is a work of digital marketer and that requires HTML and CSS.

Therefore, it would better if you hire someone who can fix small things like formatting in blogs, add headings, adding hyperlinks in articles, building tables, listings and many other small things using HTML and CSS, if there is no help available from developer’s side.

5. Expertise in Paid Social Media Advertising:

Paid Social Media Advertising

When you hire a digital marketer, make sure that he/she is adept and experienced in paid media advertising especially the platform which your business is already using and that has covered many audiences.

The platform can be Facebook, YouTube, Instagram or any other, the important thing is that he/she should be able to understand the insights and analytics of that platform and should be knowledgeable enough to use that piece of information for orienting more audience.

Creating attractive campaigns, posts, images should be an easy task for him/her. Facebook and other marketing space provide many features and options through which one can promote a brand, products or services, therefore hire someone who is cognizant about all social media platforms because these platforms give you a huge number of audiences to reach out. One should just know how to do it. That’s it!

6. Does he/she possess SALES skills?

It is a must-have quality for a digital marketer. A person who has selling ability is prone to be a good marketer as they know how to generate the need for a product or service even when they don’t require it. That is the most unique thing about people having sales skills.

They know how to grab attention and engage customers and then create sales opportunities. Though digital marketers do not make sales first directly, they are the one who creates/generate sales leads, therefore they should possess sales qualities as well.

Top 11 Paid Advertising Techniques You May Wanna Use in 2020

Paid Advertising techniques or Paid Marketing, what does that mean to you? How can it help your business bloom?

How can you implement paid marketing to attract more customers? have got no clue. Chill, we have got you covered.

Although most of us are aware of work MARKETING and can talk about it when asked. But the striking point comes about how to implement paid marketing to enhance sales?

From the newspaper ads to search result Ads, the scenario of ad marketing has definitely seen a huge change. As the name clearly suggests, paid ads are those where you pay for advertising for your brands, products, and services.

The drop in organic traffic has made marketers use these paid techniques for building their brand value and advertise them online to attract more customers and increases their sales.

Just by paying for the ads, you can run them online on various websites, social platforms or in search results to target your audiences and eventually earn a huge profit and a customer domain out of it.

If you are someone new to digital marketing or wish to invest your hard-earned money in increasing your sales online, then, of course, you need some really good strategies to kick start.

Here are some of the paid marketing techniques you can use in 2020 to increase your sales.

Best Paid Marketing Strategies:

1. Pay per click Advertising:


An online advertising strategy that has been in trend since long back and is not going to slow down in upcoming years too. In Pay per click, advertisers have to pay every single time when a user clicks on their online advertisement. And it’s a fact that visitors who come from PPC are more likely to become your potential customers than the visitors generated organically.

The most common PPC advertising method is “paid search ads”. In this, the advertisement will show up as a result when a user searches about it. For instance, a user search for a bakery shop, then, as a result, your shop’s advertisement will show up. The name “pay-per-click” because the advertisers need to pay only when someone sees and clicks on that advertisement.

2. Advertisement by influencers:


From the last few years, it has become a trend where brands collaborate with influencers to advertise their product. Influencers who have huge followers on various social media can grab the attention of millions with a single product advertisement. Therefore it’s a great way to target your audience.

It is becoming popular lately because people follow those influencers and will use that product if their favorite influencer is using it. It will require more money than pay-per-click obviously but it will definitely work better than pay-per-click, as users sometimes block this pay-per-click advertising.

3. Social Media Advertising:

Social Media Advertising

A good approach for advertising online where you can reach a large number of audiences altogether. This powerful approach involves your brand advertisement on various social media like Facebook, Twitter, LinkedIn, youtube, Pinterest, Instagram, LinkedIn, and Snapchat.

Choose the platform which is best suitable for your product, for instance, if you are a shoe seller than make a business page on Instagram and Facebook, and post the picture of your products and suppose you are a choreographer than create your channel on youtube for posting videos to attract the audience who are interested to learn from you.
So keep your audience in mind choose the platform wisely, and advertise your product or service. Facebook has one feature of “audience insight” which allows you to learn much more about your audience purchase behavior, demography, etc. You can connect with top Social Media Agencies.

4. Banner Ads

Banner Ads

An old practice but still working for advertising online. Banner ads also term as a web banner is a way through which advertisement on a web page is run by an ad server. You must have seen these ads that display on top of a web page, now from desktop they are displaying it on mobile devices as well.

You can practice this approach for attracting good traffic to your website because even after new modern techniques in the market, it has still remained one effective way to make popular your brand and product online. Many marketers and businesses are using this technique. Generally run by a central ad server, the promotion of a brand is done by getting visitors from the host to the advertiser’s website.

5. Ad Retargeting:

It’s like a reminder to your customers who came to your website, visited but did not make any purchase or avail any services. And when they visit other websites, your advertisement will show up on those sites.

This involves the use of cookies from websites of users where the activities, browsing content are tracked anonymously. Later results are made according to the collected data about what customers actually seeking online, and then the relevant ad is made available to them. This strategy goes with website banners, apps, and search.

Many businesses are using this approach to advertise and expanding sales. The strategy is effective more for those websites which have already a large number of users/ visitors. Implement this paid advertising strategy if your website already has a huge traffic rate.

Learn more about remarketing here

Still wondering about what types of Paid Advertising techniques you can use for your business, here is a list of best-Paid Marketing strategies you can implement.

1. Affiliate Marketing

It is one of the marketing practice in which you ask your affiliates to promote your goods, service and your brand on their platform and if you earn any visit through that affiliate you pay a certain commission to them as a token. Every time you get a user on your website you need to pay your affiliate. Wikipedia has bifurcated 4 parties in affiliate marketing namely- the merchant who owns website or business, the network, the publisher who is your affiliate publishing the ad, and the customer who visits your website.

2. Contextual Ads

Contextual ads are the kind of marketing in which advertisements are published by the automated Advertisement network. In this, your ad would be published on the website or any other media that have content relevant to your advertisement. The ads are shown to that user who searches for the relevant thing. This kind of marketing is quite common on mobile devices and even Google Adsense is now having a specific ad format for mobile.

Top Recap on some topics like

3. Pay-Per-Click (PPC) Ads and Campaigns

You must have seen Ads popping up on search engines like Google when you search for a particular product or service relevant to that advertisement, right? That is PPC. It is a way of Internet Marketing in which the brand pays whenever a user clicks on the ad and land on the brand’s website.

The PPC ads have attained quite a fame recently with their age success rate. The PPC ads are based on bidding on keywords that are relevant to your business. This makes sure that you are targeting your potential customer domain who would search for the service he requires and would land on your page.

4. Banner Ads:

Banner Ads is another Paid Marketing technique you can use in 2020 to publish your ad widespread on the internet. These are the small banners in rectangular shape published on various web pages. These banner ads can vary in color choices, size, appearance and subject content. They can be made attractive so that the user clicks on the ad and land on your website.

5. Social Media Ads:

Who isn’t familiar with the power of social media and how it can drive your users to your online platform. Social media ads are the best way to create an elite brand image online. They work on social media advertisements on various social media platforms including Instagram, Facebook, LinkedIn, Twitter, etc. You can target your demographic location customers and attract them to buy products with some powerful ad campaigns.

6. Video Marketing:

68% of users say that they get more attracted to Video ads that promote products and 87% of businesses are using video marketing to increase their online traffic.
So what are you thinking about? Video marketing can act as the most influential technique in your marketing campaign as it generates good leads and helps in sale conversions. The above numbers must have convinced you about how video marketing can help you in 2020.

Put your best foot forward to publish an attractive video with a magnetizing title that attracts users to click on it.

Stay Tuned to Adqnix, a Top Digital Marketing Company in Jaipur

Latest Information About Covid 19

What is Coronavirus(Covid 2019)

COVID 19 is an infectious disease by a newly founded coronavirus. Commonly Symptoms Are:
1. Fever
2. Dry Cough
3. Breathing Difficulty
4. Some Patients also feel aches and pains, nasal congestion, runny nose, sore throat or diarrhea.

This Noval Corona Virus Spread From Wuhan, China. Now They Almost Recovered From This and No New Cases Discovered. But Its Worst in Italy, USA, Spain in Many Countries. Now this virus spreading in India.

About 80% of confirmed cases recover from the disease without any serious complications. However, one out of every six people who gets COVID-19 can become seriously ill* and develop difficulty in breathing. In more severe cases, infection can cause severe pneumonia and other complications which can be treated only at higher level facilities (District Hospitals and above). In a few cases it may even cause death.

* Source: WHO

How does coronavirus(COVID-19) spread?

COVID-19 spreads mainly by droplets produced as a result of coughing or sneezing of a COVID-19 infected person. This can happen in two ways:

  1. Direct close contact: one can get the infection by being in close contact with COVID-19 patients (within one Metre of the infected person), especially if they do not cover their face when coughing or sneezing.
  2. Indirect contact: the droplets survive on surfaces and clothes for many days. Therefore, touching any such infected surface or cloth and then touching one’s mouth, nose or eyes can transmit the disease.
  3. The incubation period of COVID 19 (time between getting the infection and showing symptoms) is 1 to 14 days
  4. Some people with the infection, but without any serious symptoms can also spread the disease.

Which group of people are at higher risk of getting infected?

  1. People who have travelled to other countries in last 14 days and their family members.
  2. People coming from other states if they have been working with people who travelled to other countries in last 14 days.
  3. Family members and contacts of patients confirmed to have COVID-19 .
  4. People older than 60 years of age and people with medical problems like high blood pressure, heart problems, respiratory disease/asthma, cancer or diabetes are at higher risk for developing serious complications..

Key messages to spread for prevention of coronavirus(COVID-19)

  1. How to avoid getting COVID-19 or spreading it?
  • Avoid gathering in public places.
  • Maintain a distance of at least 1 meter
  • Stay at Home as much as possible
  • Avoid Physical contact like handshakes, hugs, hand holdings etc.
  • Avoid touching surfaces such as tabletops, chairs, door handles etc.
  • Wash your hands frequently using soap and water
  • While coughing or sneezing cover your nose and mouth with a handkerchief. Wash the handkerchief at least everytime
  • It is preferable to cough/sneeze into your bent elbow rather than your palms.
  • Do not Spit or shout in public places to avoid the spread of droplets
  • Do not touch your eyes, nose and mouth with unclean hands.

2. What to do if you are having symptoms or have traveled to other countries or states in the past two weeks?

  • Symptoms of coronavirus(COVID 19) and seasonal respiratory illness (common cold/flu) are similar. All people with these symptoms may not have COVID 19.
  • Following persons should be quarantined for 14 days at home as a precaution:
  1. People who have travelled to COVID 19 affected countries/areas in past 14 days
  2. Those who have come in close contact with a suspected/confirmed COVID 19 patient
  3. Those who develop symptoms
  • These persons should inform you. If symptoms become severe then the person should visit a health facility after speaking with you

For any COVID 19 related queries, call your State Helpline/Ministry of Health & Family Welfare’s 24X7 helpline at 1075 or 011-23978046.

Instructions for the person being Home Quarantined

  • Stay in a separate room at home, if possible with an attached/separate toilet. Try to maintain a distance of at least 1 meter from others
  • Wear a mask at all times. If masks are not available, take a clean cotton cloth , fold it into a double layer and tie it on your face to cover your nose and mouth
  • Use separate dishes, towels, bedding etc. which should be cleaned separately
  • The surfaces such as floor, table tops, chairs, door handles etc. should be cleaned at least once a day
  • Make sure that only one assigned family member is the caretaker

Instructions for the caretaker of the Home Quarantined person:

  • Keep a distance of one metre when entering the room
  • Wear a mask or cover your face with double-layered cotton cloth
  • Wash your hands after coming out of the room

How to use masks (or cloth covering the nose and mouth)

  • Wash your hands before putting on the mask
  • Make sure that it covers both mouth and nose and is not loose.
  • Do not touch the mask from the front, touch only from the sides.
  • Make sure to wash your hands after changing the mask
  • Change the mask every 6-8 hours or when it becomes moist
  • If using disposable masks, have a dustbin with cover and a plastic bag lining to throw the masks in.
  • If using cloth masks, wash them at least daily

Myths vs. reality for COVID-19

As COVID-19 is a new condition, there are many common myths.

The coronavirus can be transmitted through mosquitoes The coronavirus CANNOT be transmitted through mosquito bites.
Everyone should wear a mask People who should wear a mask are:
1. Those having symptom of fever, cough etc.
2. Healthcare workers in facilities caring for ill people
3. The assigned caretaker of a home quarantined person
4. Even those wearing masks should wash their hands frequently
Only people with symptoms of COVID-19 can spread the disease Even people with the COVID-19 infection but no symptoms can spread the disease.
Eating garlic and drinking alcohol can prevent COVID 19 Eating garlic and drinking alcohol DOES NOT prevent COVID 19
Source:  Ministry of Health & Family Welfare Government of India 

Latest Data on Corona Available Here

Corona 2019 India Data

5 Rock Solid Outsourcing Tips To Ensure Success

In this rushing world of new businesses blooming each day, companies tend to look for indigenous ways to expand their business and accomplish their business goals by spending less money. One of the powerful strategies that have worked for companies is outsourcing their work to the skilled and talented partners to ensure that the work is completed successfully in least possible amount spent by the external service providers.

 The words “outsourcing” and “re-appropriating” incite various contemplations in various individuals. For some it’s a characteristic part of globalization and development, while others may discover them as compromising, expanded multifaceted nature, and decrease in nature of item or administrations.

Off-shoring business procedures can plant the seeds of incredible advantages for your business, for example, diminished operational costs, access to space specialists, and readiness and versatility to adjust the procedure according to the prerequisites.

In any case, the characteristic dangers related with outsourcing like vulnerability about how the work is completing, incapable to oversee seaward group like an on location group, venture delay, and so forth consistently settle on the leaders reexamine about their re-appropriating needs.

Outsourcing is a business practice in which administrations or employment capacities are cultivated out to an outsider. In data innovation, an outsourcing activity with an innovation supplier can include a scope of tasks, from the total of the IT capacity to discrete, effectively characterized segments, for example, catastrophe recuperation, arrange administrations, programming improvement or QA testing.

Organizations may outsource IT benefits coastal (inside their very own nation), near shore (to a neighboring nation or one in a similar time zone), or seaward (to a progressively removed nation). Near shore and seaward re-appropriating have customarily been sought after to spare expenses.

Here are some of the simple outsourcing tips to ensure success and avoid pitfalls in your business industry:

1. Get a Reasonable Goal


One of the most pivotal thing to step into outsourcing is defining a reasonable goal. An effective off-shoring technique starts with an obviously characterized destinations and quantifiable objectives. Discover why you need to redistribute, mirror its business esteem, and build up a working system for basic leadership, for example, which merchant to work with, which process/undertaking to re-appropriate, which re-appropriating models to utilize, and so on. Clear and characterized destinations help you to assess the achievement of your technique and quantifiable objectives are the practical measurements helping you to screen advance, take restorative activities, and anticipate future execution.

2. Tally Costs

Tally Costs

One of the prime motivations to re-appropriate is to decrease current expenses. In any case, business pioneers consistently think about that there are shrouded costs in re-appropriating. It’s very simple to think little of the genuine expense of off-shoring when there’s a steady weight of chopping down the expense by putting your costly work jobs seaward. Concealed costs will in general range from 16 to 50 percent of the outsourcing contract itself and now and again much more. There are costs identified with choosing the correct merchant, changing the work and refining process, preparing seaward staff and the sky is the limit from there.

3. Make a Forceful Hazard Alleviation Plan

Alleviation Plan

A dexterous and versatile hazard relief plan is intensive, very much idea out and sets aside some effort to deliver and oversee, however it merits the venture. Today, it is basically insufficient to simply having a rundown of potential dangers and knows that things may turn out badly. Or maybe, business pioneers need to organize and forcefully deal with the dangers, stay up with the latest, effectively screen hazard advancement, go for broke proactive activities to keep away from dangers from getting emerged and in the event that they do happen, act rapidly to relieve the effect.

4. Begin Gradually and Develop Bit by Bit

Develop Bit by Bit

Regularly, leaders will in general surge and put their whole business basic procedure on the seaward group as they are constrained to accomplish colossal profit for their first task. In any case, how rapidly to push ahead with re-appropriating ought to be dictated by the achievement pace of each after task. Begin little with a solitary and very much characterized pilot venture. It decreases the underlying dangers, enabling seaward and coastal group to get acclimated with the changes.

5. Make an abnormal state of correspondence straightforwardness


Correspondence hole between an organization and the merchant is frequently the purpose for re-appropriating disappointment. When you are re-appropriating request that the merchant keep you told at each stage. Guarantee that you have an immediate access to the abroad group just as the administration. Indeed, even little issues can develop and end up basic business issues that further lead to postpone in expectations and expanded expenses.

Off-shoring and re-appropriating have been portions of business globalization throughout recent decades. While there are entanglements and troubles of off-shoring business process/es, the potential advantages far exceed the dangers. Achievement isn’t just inside the span of organizations that have not yet utilized the advantages of redistributing, but on the other hand it’s for organizations that have pursued the previously mentioned rules.

The business case for outsourcing fluctuates by circumstance; however the advantages of re-appropriating frequently incorporate at least one of the accompanying:

  • Lower costs (because of economies of scale or lower work rates)
  • Expanded proficiency
  • Variable limit
  • Expanded spotlight on methodology/center skills
  • Access to aptitudes or assets
  • Expanded adaptability to meet changing business and business conditions
  • Quickened time to showcase
  • Lower continuous interest in inward foundation
  • Access to development, protected innovation, and thought initiative
  • Conceivable money deluge coming about because of exchange of advantages for the new supplier

A portion of the dangers of outsourcing include:

  • Slower turnaround time
  • Absence of business or area Lear
  • Language and social boundaries
  • Time zone contrasts
  • Absence of control

Some points to keep in mind before choosing a specialist Company:

Choosing a specialist company is a troublesome choice. Yet, begin by understanding that nobody outsourcer will be an accurate met for your requirements. Exchange offs will be fundamental.

To settle on an educated choice, articulate what you need from the re-appropriating relationship to separate the most significant criteria you look for in a specialist organization. It’s essential to make sense of this before requesting any outsourcers, as they will without a doubt come in with their own thoughts of what’s best for your association, in light of alone capacities and qualities.

5 Reason You Need to Start Doing Video Marketing

Marketing is nothing just a relation between the products/brands and customers. Marketing helps you to sell your products to customers. Product, Cost, Price, Affordability, Awareness, Promotion, Communication, Place, Packaging, Accessibility, Positioning and People, these are some of the main aims of the marketing.

None of the users goes beyond the first page of Google search to find the relevant result. And getting your website rank highest and shine on the first page of Google Search Result or any other Search Engine Result is something to assure that your digital marketing is going well.

1. Social Platform Users are obsessed with Videos:

In the current era of digitization, around 63% of business starts with video marketing. It is very helpful, as it is easy to share. On social media sites, 55% of peoples watch videos every day. It is not important that your product/brand’s video goes viral, important is that peoples see your video and share if they like it. People get connected with some emotional videos and share if all over their networks.

92% of peoples daily see videos on their laptops and also smartphones, but not only watching them also share the videos. And the icing on the cake is an Autoplay button, from which you can grab attention towards your video very easily.

The best marketing video timing on some social sites are
  • A. YouTube – 2 minutes
  • B. Facebook – 1 minute
  • C. Twitter – 45 Seconds
  • D. Instagram – 30 seconds

And people still wonder where time flies in the modern day’s era.

2. A video would give an edge to your SEO/ROI:

Video marketing is kind of a golden egg. If you want your product to BOOM the market and to get more traffic on your website, and also to get better search rankings, then this the way. As a probable buyer is only made by the traffic which is on best search engine and that is GOOGLE, and another is YouTube which is also owned by GOOGLE.

The wait is over and gets started to climb on the ladder of search ranking. A lot of business owners have admitted that videos have provided them with a good return. Though this art of video making ain’t cheap. But with the advancement in technology, it has become so easy to get video editing tools at low prices and certain are free as well. Though one can still film a decent video through your smartphone itself.

3. Videos Help to drive Organic Traffic:

Everyone knows after youtube being completely owned by Google will surely have some repercussions in the marketing and branding of the products as well. We all die-heartedly strive for getting displayed on the first page of Google Search Results.

And in that run, we must know that in the coming years, Videos would become the strongest armor to earn high ranks in Organic Searches. For an initial start, you can try using keywords more often in the title and then focus on the description. This will help you get a higher organic ranking. To get more traffic you can even start embedding your website in all sorts of blogs and social media pages as possible.

4. Video Marketing is a boon to increase your Sales and Conversion Rate:

You wake up and you need to make money! If video making is taken seriously it can become some serious source of income. Informative videos and product describing videos are the ones which get more of the clicks. Studies have shown that more than 70% of people who watch such informative product review videos they end up buying the stuff eventually. So why are you still waiting to start enhancing your video editing and crafting skills and start earning money?

5. Video Marketing helps build trust:

One needs to gain the trust of the viewer in order to make the viewer a consistent follower of your work. And for that policy to work one needs to make genuine and legit content. This will make you have a long term relation with your viewer. For that, to work you need to start with providing good informative content and stop selling it cause people might just ain’t here for buying it.

A video has even a better way of interaction with people. It engages and ignites emotion amongst people. YouTube today has become the most powerful weapon amongst us. It is used in a broad spectrum for branding and marketing products. So, if you are serious about your work in content making then make sure your videos are genuine enough.

In conclusion, all I can say is if you ain’t using video to spread your content then maybe it is time for you to switch to video mode. It has even a broader media approach which might end up in resulting in more distribution of the information you want to outcast.

Tips For Helping Your E-Commerce website Compete With Giants

No one stands against the Mountain but Oberyn Martell did, this is something that happened in Game Of Thrones though completely hypothetical. No one remembers how brave he was there in the battlefield but he sure did made us realize that all it takes is that one impulsive decision and a lot of hard work and potential to make it through in the world of giants.

In an E-commerce website, business is not so easy, especially without a piece of proper knowledge and planning. For sharing your products and services, the internet is a great platform for small scale businesses by which one can share with the world.

If you want to compete with the other e-commerce business owners or big boys with their so popular and hyped websites, then not only comprehensive planning but research is necessary. As per the 180 companies tracked by eMarketer, the total annual retail e-commerce sales make is around $201 billion. out of which the top 25 retailers itself account for about 80%, which is exactly $159 billion which surely helps put things into perspective and provide us with a more clear image. 

As we can all know how Amazon, Wal-Mart, and Apple have taken the top 3 spots and their revenue is partly related to their advertising budget.

1. Research is just the Homework

This first and the most important amongst all, as you will be competing with those you might have never even heard of and to keep their identity still anonymous in the market you have to do the homework i.e. the Research.

Firstly you have to do all the research related to your competitors and the industry in which you want to work. The more you know the better you tend to plan for your business.

2. Masters in Niche

After doing a good amount of research it’s time for you to think about in which category or genre or field you want to step your foot in. If you are a newbie then go for products which have a high commission and low-risk factor.

Hard work always pays-off”, but here hard work will not be good enough as some of them out there are also doing the same as you and selling that product as you with a lower price. So for good profit focus either on a good quality product or with a low price along with great customer service.

3. Paid Advertisement

Some of you may be using your e-commerce site as a platform to sell advertisement space to other brands. Don’t do it. If you have a small business then focus on free options. This begins with your active accounts on social media platforms like Facebook, Instagram, Twitter, etc. Explore more opportunities with some more niche communities/organization, try to be more active on sites, try interacting with more people, and practically about every product.

4. Attractive Website

Just create a beautiful attractive and well-maintained website. To improve your ranking only post relevant feeds to be posted. This will surely improve your search engine ranking after a certain period of time.

After some time, let’s say every week you just go through all site’s pages just to make sure that you don’t miss a chance of making some big changes. Even major search engine changes can also affect your site’s visibility. Too many menu categories will confuse the consumer, preventing them from finding what they’re looking for. After all the less is more concept just applies everywhere I guess.

5. Customer Service

Try connecting Personally with as many customers as possible. Smaller businesses have low availability of opportunities where they can prove themselves worth a good relation with a customer relating to products.

Whereas it is just the reverse in case of large and big businesses. In small businesses, even a small order plays a vital role in doing business and also in promoting it, and if it’s a large order then a quick email should be written to those who had placed the order. thus, building a genuine connection with the buyer.

When customer complaints eventually come up, they should never be swept under the rug. Answering their questions effectively can persuade buyers to choose your store even more when evaluating purchasing options. Don’t keep customers on hold. 

Amazon can’t offer a one-on-one customer service experience as you can. This will build a relationship with your customers and the loyalty will surely pay off. More than half of online shoppers believe premium packaging means a brand is more upscale.

Just with a little planning, you can easily compete with some of the biggest companies easily with making your proportion of desired profits. Just make sure that you are leading with proper and good research and planning with good customer support service. If you can’t beat them, join them; use them as your platform to get additional exposure for your brand.

Nothing is impossible, if you have the ability to compete with the giants of E-commerce then that’s appreciable. It might be some sort of intimidating but not impossible. They all are like big box stores, they have money and resources both which are not available at small businesses like yours but that doesn’t mean you can’t win. You can still stand in front of the biggest e-commerce giant.

Learn Why Technology Platforms are Important While Building Your Website

As technology has taken deep root in our day to day lives, we are just a click away from grabbing information about that product being rated as the top one and the other one not at par. Every new firm today wants to be seen online through recommendations, customer feedbacks, backlinks, and social media platforms. We have a variety of mediums to make ourselves visible, but to reach that mark in the virtual world, a lot of technical expertise is required.

We are a generation of tech-savvy people, who prefer every other information through the company’s official website. That is why your website makes your first impression in the eyes of your customer and as they say, this first impression is your last impression. You want to make the best out of it which only comes when you incorporate technology platforms in your website.

1.    Visibility

Your company might be offering a variety of services and offers to the customers, but if your website is not designed in a structured manner, then any customer would not be willing to navigate through such a disorganized website. Starting from your logo which briefly symbolizes your company to the front-end featuring your services, every visual has its own impact. Technical experts having knowledge on HTML, Cascading style sheets help you organize everything that is visible. Technology takes into account the type of content that needs to be shown like pictures, videos, presentations, etc and depending on that, it applies the code, thus making the tedious task of spacing an easy ride.

2.    Functionality-

Your website would be of no use if its back-end is not fully functional with your front-end. If you show service on your website but it is not working, then it would be a question to your credibility and you do not want to fall in that trap. There are advanced technologies available to manage your functionality in the most cost-efficient way.

3.    Database management-

As your reach to customer increases day by day, more and more data gets stored daily. Also, your services and offers keep on increasing with changing trends. If you are unable to manage data effectively, it can lead to huge security issues. Technical experts have a thorough knowledge of servers that can store your data, and SSL certificates that can protect the data from hackers. Let technology take its course under the supervision of an expert while you sit back.

4.    Mobile Applications-

Facts point out that more and more people search sites through mobile devices. In such cases, you need to create an application that showcases your website as easily accessible, and faster navigation. With new advances in technology, you cannot afford to just be on the web as it would drag you a step behind your peers.

5.    Search Engine Optimization (SEO)-

Starting from code of your website to the content that is visible, everything is being crawled by search engine spiders deciding the rank of your website. There are platforms available to make clean codes but it requires technical knowledge on your part. If you have a good ranking, it would help you garner a huge number of customers, meaning a good return on your investment.

6.    Social media Integration-

With increasing platforms of user interaction, mediums for your website being referred also multiplies. In such a time, you need to integrate your website to different platforms and update information on each, depending on the user base for that particular platform. Technology tools are available that can refresh your feed daily, and automating your tasks on them, preventing you from doing the same. This can save your time along with consistency which can yield profitable results.

7.    Customer feedbacks-

Keeping track of usage of your product from customers can be very engaging and a platform for mouth publicity. Incorporating customer review section on your website through effective technology usage can handle all positive, negative and spam comments by using captcha tests, which is a must in today’s times. You have to include these review and testimonials on your website to increase your credibility.

8.    Tracking customers-

With booming data analytics and webmaster tools, technology can help you track users who have viewed your website, products, or have used a service in the past. You can then send notifications through advertisements, which will bring their attention back to your website. It is a very effective method as you have already identified your customers but only need to remind them.

9.    Originality in content-

Everything that you put on your website should be cent-percent original, otherwise, Google will track those lines and charge penalties by reducing your ranking. You cannot afford to be part of such a mistake. There are technology platforms available to keep you updated as to what and when to change the content on an immediate basis.

10.    Navigation-

Your website should offer services that are easily navigable, and accessible. If the time of loading a particular service exceeds a few seconds, your user base can get agitated and may never want to visit your site again. In order to ensure that this does not happen to you, a well-coded website with reliable server works.

Creating a website can seem easy at first, but maintaining it at pace with a time of Facebook, Instagram, Twitter is a daunting task. Without using technology platforms on your website, you are failing in your business daily by missing out on a number of mediums to reach more customers. If you can use technology in the right way to your advantage, you can set milestones within no time.

10 Checklist Points Before Engaging In Social Media Marketing – 2019 Report

Social media has led today’s’ youth generation to some very strange places in social networks. Billions of people around the world use social media to share information and to make connections. It is a useful space both on a personal level as well as professional level. At a personal level, you can connect with friends and family.

On a professional level, you can use social media to broaden your knowledge in a particular field, build your profession a network by connecting with other professionals in your industry and also market your company into a brand. Social media also allows you to have a conversation with your audience, gain customer feedback, and elevate your brand. When used properly, social media can be a valuable addition to market your business.  

If you feel that setting up many social accounts on the internet is all you need to do for your social media marketing then wait cause you are highly mistaken. This perception of yours about social media marketing won’t help in your mission and instead, it would waste more of your money and resources. To save you all the time and trouble here is a    list of things to follow for successful social media marketing for your business.  

Social Media Marketing
Social Media Marketing
10 steps before engaging in Social Media Marketing: 

1. Pick Your Social Media Handle

It is difficult to decide on a perfect space for your business. There are various platforms in this space and it is a tough job to choose a perfect platform for your business.

Here is a quick overview of various major social media platforms from which you can choose. Twitter is a solid starting point for various small as well as big businesses. It helps you to interact directly with your followers and improve your business eventually. With the help of basic hashtag knowledge and tagging, Twitter is an amazing platform for your company. 

Facebook: Undoubtedly it is the biggest name in the social media space and helps you grow your page through platforms if you are okay with the paid platforms. It helps you to target your local customers.

Instagram: It is a space which is centered on the visual content. It only helps you to share pictures. So it is a major hub for influencers, e-commerce shops. It encourages people to be more creative.

LinkedIn: LinkedIn is a network laser-focused on business trends and networking. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Looking to get in touch with an influencer marketing manager or CEO? Chances are you can find them here.

2. Design a Basic Strategy 

Elect your technically sound employee to brainstorm a proper social media marketing strategy and form a roadmap which will help in tuning the shortcoming marketing campaign. State your objectives wisely and go one at a time. Don’t try and aim for all the objectives in one go. Big things take time to happen. So focus and be precise about your strategies. A good strategy, ample time and complete resources will help you grow the business. 

3. Learn about your brand temperament 

Research is stepping stone to start something new. You should never stop your process of researching. You should one settle for a theme with completely suits your brand. Mindlessly going in the market with any particular direction will surely cost you struggle in this competitive world. Once when you are settled for a theme, all your color coordination and design should be as per the concept.

One must not continuously hop from one thing to another. Settle for a theme, research, form designs and if you are still not satisfied then research again and form a theme.

4.  Budgeting your Online Advertising

Social Media Marketing also incurs expenses.  Assign a fixed amount of money to be spent in your project and then make plans which do not hit your budget hard. You can use google ads and also the Facebook Ad platform for your business but you should always target wisely.

These platforms also help you with the local audience which in turn can turn in to a lead. This will help you promote your business on a global level and will help you grow eventually. If you focus properly then it will also help you optimize your budget.

5. Set up a Social Media Staff Force 

Social Media is one such platform which never sleeps. It is time-consuming as well as resource consuming. So to set up a proper team for the marketing of your business will help you to understand and work on the campaign wisely. This will be a basic step towards successful Social media marketing.

6. Follow fellow businesses, brands, and prospect:

Following others shows that you’re an active participant in the social space versus a profile that’s just blasting its own content. Follow other professionals and profiles so that you have an idea of what people are posting. This will also help you to build an influential relationship. Don’t hesitate in doing extra to make conversation with your clients online. Collectively, they will help build your community.

7. Measure your growth

You should keep a check of the increase in the number of likes on Facebook or followers on Twitter is an indicator of your campaign’s health. You should keep track of your on-growing relationship and traffic that comes from all your social platforms. They are proof of your campaign’s success.

8. Connecting offline and online marketing

Offline events are powerful conversion tools when geared the proper and relevant way. It also means that there should be public relation of the web as well. The news and updates of all your activities should be updated on the social media platform as well.

9. Assemble your content properly 

Consistency and quality content is the key to success. The content should be specific to advertise the brand’s message and should be practical that the audience can connect to it.

10. Promote your social channels

When all your social media platforms are settled, the next step is to promote your channels so that your followers can be increased. You want more people to follow you. You can also include various different things like a newsletter, cross-promotion between different platforms etc.

Get started with a social media company that actually fulfills the current algorithms and social media rules, also gives you improved social platform reach and results.

3 Things to Know Why You Need to Outsource Your Digital Marketing Campaigns?

Digital marketing is proving to be the most effective, affordable and engaging marketing tool that every company is trying to use in the best possible way.

Companies earn the utmost profits from digital marketing because it uses ways to engage and influence users within no time. While, digital marketing campaigns use a comprehensive strategy to reach out to customers with proper planning, targeting and segmenting them based on their inclination towards the company’s products.

It would appear to be an easy task and might be done without the help of experts. But the question is would it be the best possible way to leave your mark in the industry? Would taking the time to learn the tactics leave you behind in the race? You need to decide that based on the 3 things to know why you need to outsource digital marketing campaigns described below:

1)    Rising Competition at a Fast Pace

Outsource Digital Marketing

When everything is getting digital, the market has become more fair and transparent for both newcomers and longstanding markets. It could be a reason for your worry or happiness depending on where you are on the ladder. But what is challenging for both is to win the trust of today’s generation as someone else is always one step ahead of you.


If you have a long standing in the market but have stagnated because of your inability to tap a new range of customers, digital marketing campaigns would be the best medium for increasing your circle.

But handling it on your own would again take you back in the business as you are already behind in the digital race, and choosing to do everything on your own would waste more of your time while your competitors would have gone one step ahead. You cannot afford such a mistake.


If you have started getting comfortable in your business or have just stepped in, then you have a lot of competition already way ahead of you. Rather than beating that, handling digital marketing campaigns could prove to be a blunder for you.

Whether you are a newcomer or an old one, outsourcing your digital marketing campaigns to experts would be your best solution as they have all the time to keep an eye on your competitors, and to make sure your customers stay loyal to you in the long run.

2)    Changing Market Trends-

With new technologies reaching to markets daily, you cannot think of sticking to one plan. You have to innovate and implement daily so as to make it more exciting for your customers on a daily basis. You might be thinking of solutions like:

•    You can stay updated daily –

This would demand both your money and time, which you cannot afford to lose when you have a lot of other important business decisions waiting to be looked upon.

•    You can hire a team of workers-

This would need an initial investment and time, and there are chances of failed delivery as digital marketing campaigns need a strategic implementation where loopholes at any step could lead to huge losses at the end.

•    You can choose to outsource-

This would be the most suitable option as outsourcing to experts would turn to be the most effective and credible option that you could seek. As they take your projects, they have to invariably update themselves with current marketing trends and implement the same strategies so as to deliver the best results.

3)    Better Time and Money Utilization-

When you outsource for digital marketing campaigns of your company, you can focus on other aspects of your business. Usually, when you jump into recognizing your customers, targeting them through campaigns and reaching out to more customers, you forget about the innovations and new touches that your business needs in the first place.

Outsource Digital Marketing

And by devoting your time in this arena, you lose out on the basic growth that your company needs from time to time, leading to setbacks in business. You cannot afford to lose your time on it when you have a better option of investing in an outsourcing company which will take care of digital marketing campaigns better than you can.

Also, money plays a crucial role in your business. When you compare the resources and workforce that you use in digital marketing when you do it on your own than when you outsource it, the difference turns out to be huge.

Outsourcing would do a more effective and optimized job within a limited budget.

All your competitors are making use of outsourcing digital marketing campaigns as they understand the demand and need for out of the box thinking which comes from experts.

They have expertise and experience in this business for so long which leaves you with fewer chances of error. All you have to do is search for the right outsourcing company.    

How Search engine Marketing can Enhance your Business? Which Startegies are preferred?

Business isn’t easy to grow and you just cannot cling on conventional methods of marketing. In this competitive and fast pacing market when hundreds of business are emerging and collapsing, you need something unique and different than others to stand out as the most appealing one. In such a scenario when you feel like your growth has saturated but you wish to target a huge audience to generate good revenues then switching to the online platform and search engine marketing comes to your rescue.

The major motto of search engine marketing is to attract your target audience by increasing your website’s ranking. And once your website starts to appear in the top 5 results of Google search then nothing can stop you from enhancing your business on global platforms.

Why search engine marketing is important for your business?

It is needless to mention that the number of people shopping online has increased widely. Users know what they want and they just make a search for it and if your website is not VISIBLE on the first page of the search then it is like you are non-existent to almost 90% of your online customers.

The reasons why search engine marketing magnifies your leads generation are:

  • Many people shop online.
  • Organic leads are pure profitable leads as they are the ones who have made search for the product which means they actually need it. So organic leads are the easiest convertible leads for revenue generation.
  • You can brag your brand name online and on all social media.
  • Most of the organic searches result into purchase.
  • Engage more number of quality customers without much effort.
  • Reach your target audience easily
  • Embark as the leading company in your particular niche.

How Search Engine Optimization gears up your business growth?

SEO techniques help to intensify your website visibility on the Internet and when you increase your website’s visibility it will attract more traffic to your website and hence more inquiries for your product and services.

SEO also helps you to boast about your brand name to the targeted audience. If your SEO goes well then it will divert genuine visitors to your website who are in actual need of your product. This is how you get potential clients through organic searches which helps to increase your conversion rate and hence more revenue generation.

SEO tactics exponentially increase your lead generation and market reputation if used wisely and strategically. SEO can simple expand your business and brand image to the mass public by magnifying your website’s visibility on Internet. It brings huge traffic to your website, increase you organic leads and hence speed up revenue generation process.

Which SEO strategies can help you more?

Today content is the king of everything. Someone who visits your website would demand more personalized and organized information and not just the scrap bulk data. People continuously keep on searching the internet and browse through topics which benefits them. So having good content acts as a boon to your website ranking as it will reduce bounce rate.

Identify right keywords and add them to your website content: Generate good keywords that are focused on your product and service so that your website appears on the first page whenever an organic search is made related to your subject. You can use many online tools to generate good keywords which act as traffic magnets for your website.

Construct inbound website links: SEO drives good traffic to your website but what is important is that the user should stay on your website. He must browse through your pages. And the best way to increase the time user spends on your website is by creating inbound links like adding some clickable graphic, link to next page via hyperlinked words. These links help search engine crawlers to navigate through your website and suck the best information out of it which eventually helps to increase of visibility in organic searches.

Keep an eye on all market trends and the result: Generally people invest a good portion of their budget on SEO but they forget to monitor if their efforts are actually enhancing the website ranking or not. So don’t forget to keep a strict eye on the global trends of your business and how can they be of your use. Use Google Analytics to monitor how your keywords are working to attract organic clients.

You can also submit your website to search engines so that they know that your website exists on the internet. It might seem intimidating in the beginning but believe us, search engine optimization is the best way to reach out all those prospects whose subject is related to your products and services. 

But remember, don’t just rush on getting good results because you can start a business but driving it in a righteous direction is what matters at the end. And you need good perseverance and skillful SEO strategies in order to reach your target audience and achieve fast results.