Digital Marketing Archives - Page 2 of 2

Digital Marketing June 21, 2019

Tips For Helping Your E-Commerce website Compete With Giants

No one stands against the Mountain but Oberyn Martell did, this is something that happened in Game Of Thrones though completely hypothetical. No one remembers how brave he was there in the battlefield but he sure did made us realize that all it takes is that one impulsive decision and a lot of hard work and potential to make it through in the world of giants.

In an E-commerce website, business is not so easy, especially without a piece of proper knowledge and planning. For sharing your products and services, the internet is a great platform for small scale businesses by which one can share with the world.

If you want to compete with the other e-commerce business owners or big boys with their so popular and hyped websites, then not only comprehensive planning but research is necessary. As per the 180 companies tracked by eMarketer, the total annual retail e-commerce sales make is around $201 billion. out of which the top 25 retailers itself account for about 80%, which is exactly $159 billion which surely helps put things into perspective and provide us with a more clear image.

As we can all know how Amazon, Wal-Mart, and Apple have taken the top 3 spots and their revenue is partly related to their advertising budget.

1. Research is just the Homework

This first and the most important amongst all, as you will be competing with those you might have never even heard of and to keep their identity still anonymous in the market you have to do the homework i.e. the Research.

Firstly you have to do all the research related to your competitors and the industry in which you want to work. The more you know the better you tend to plan for your business.

2. Masters in Niche

After doing a good amount of research it’s time for you to think about in which category or genre or field you want to step your foot in. If you are a newbie then go for products which have a high commission and low-risk factor.

“Hard work always pays-off”, but here hard work will not be good enough as some of them out there are also doing the same as you and selling that product as you with a lower price. So for good profit focus either on a good quality product or with a low price along with great customer service.

3. Paid Advertisement

Some of you may be using your e-commerce site as a platform to sell advertisement space to other brands. Don’t do it. If you have a small business then focus on free options. This begins with your active accounts on social media platforms like Facebook, Instagram, Twitter, etc. Explore more opportunities with some more niche communities/organization, try to be more active on sites, try interacting with more people, and practically about every product.

4. Attractive Website

Just create a beautiful attractive and well-maintained website. To improve your ranking only post relevant feeds to be posted. This will surely improve your search engine ranking after a certain period of time.

After some time, let’s say every week you just go through all site’s pages just to make sure that you don’t miss a chance of making some big changes. Even major search engine changes can also affect your site’s visibility. Too many menu categories will confuse the consumer, preventing them from finding what they’re looking for. After all the less is more concept just applies everywhere I guess.

5. Customer Service

Try connecting Personally with as many customers as possible. Smaller businesses have low availability of opportunities where they can prove themselves worth a good relation with a customer relating to products.

Whereas it is just the reverse in case of large and big businesses. In small businesses, even a small order plays a vital role in doing business and also in promoting it, and if it’s a large order then a quick email should be written to those who had placed the order. thus, building a genuine connection with the buyer.

When customer complaints eventually come up, they should never be swept under the rug. Answering their questions effectively can persuade buyers to choose your store even more when evaluating purchasing options. Don’t keep customers on hold.

Amazon can’t offer a one-on-one customer service experience as you can. This will build a relationship with your customers and the loyalty will surely pay off. More than half of online shoppers believe premium packaging means a brand is more upscale.

Just with a little planning, you can easily compete with some of the biggest companies easily with making your proportion of desired profits. Just make sure that you are leading with proper and good research and planning with good customer support service. If you can’t beat them, join them; use them as your platform to get additional exposure for your brand.

Nothing is impossible, if you have the ability to compete with the giants of E-commerce then that’s appreciable. It might be some sort of intimidating but not impossible. They all are like big box stores, they have money and resources both which are not available at small businesses like yours but that doesn’t mean you can’t win. You can still stand in front of the biggest e-commerce giant.

Digital Marketing March 13, 2019

3 Things to Know Why You Need to Outsource Your Digital Marketing Campaigns?

Digital marketing is proving to be the most effective, affordable and engaging marketing tool that every company is trying to use in the best possible way.

Companies earn the utmost profits from digital marketing because it uses ways to engage and influence users within no time. While, digital marketing campaigns use a comprehensive strategy to reach out to customers with proper planning, targeting and segmenting them based on their inclination towards the company’s products.

It would appear to be an easy task and might be done without the help of experts. But the question is would it be the best possible way to leave your mark in the industry? Would taking the time to learn the tactics leave you behind in the race? You need to decide that based on the 3 things to know why you need to outsource digital marketing campaigns described below:

1) Rising Competition at a Fast Pace

When everything is getting digital, the market has become more fair and transparent for both newcomers and longstanding markets. It could be a reason for your worry or happiness depending on where you are on the ladder. But what is challenging for both is to win the trust of today’s generation as someone else is always one step ahead of you.

Old-

If you have a long standing in the market but have stagnated because of your inability to tap a new range of customers, digital marketing campaigns would be the best medium for increasing your circle.

But handling it on your own would again take you back in the business as you are already behind in the digital race, and choosing to do everything on your own would waste more of your time while your competitors would have gone one step ahead. You cannot afford such a mistake.

New-

If you have started getting comfortable in your business or have just stepped in, then you have a lot of competition already way ahead of you. Rather than beating that, handling digital marketing campaigns could prove to be a blunder for you.

Whether you are a newcomer or an old one, outsourcing your digital marketing campaigns to experts would be your best solution as they have all the time to keep an eye on your competitors, and to make sure your customers stay loyal to you in the long run.

2) Changing Market Trends-

With new technologies reaching to markets daily, you cannot think of sticking to one plan. You have to innovate and implement daily so as to make it more exciting for your customers on a daily basis. You might be thinking of solutions like:

• You can stay updated daily –

This would demand both your money and time, which you cannot afford to lose when you have a lot of other important business decisions waiting to be looked upon.

• You can hire a team of workers-

This would need an initial investment and time, and there are chances of failed delivery as digital marketing campaigns need a strategic implementation where loopholes at any step could lead to huge losses at the end.

• You can choose to outsource-

This would be the most suitable option as outsourcing to experts would turn to be the most effective and credible option that you could seek. As they take your projects, they have to invariably update themselves with current marketing trends and implement the same strategies so as to deliver the best results.

3) Better Time and Money Utilization-

When you outsource for digital marketing campaigns of your company, you can focus on other aspects of your business. Usually, when you jump into recognizing your customers, targeting them through campaigns and reaching out to more customers, you forget about the innovations and new touches that your business needs in the first place.

And by devoting your time in this arena, you lose out on the basic growth that your company needs from time to time, leading to setbacks in business. You cannot afford to lose your time on it when you have a better option of investing in an outsourcing company which will take care of digital marketing campaigns better than you can.

Also, money plays a crucial role in your business. When you compare the resources and workforce that you use in digital marketing when you do it on your own than when you outsource it, the difference turns out to be huge.

Outsourcing would do a more effective and optimized job within a limited budget.

All your competitors are making use of outsourcing digital marketing campaigns as they understand the demand and need for out of the box thinking which comes from experts.

They have expertise and experience in this business for so long which leaves you with fewer chances of error. All you have to do is search for the right outsourcing company.

Digital Marketing February 4, 2019

How Search engine Marketing can Enhance your Business? Which Startegies are preferred?

Business isn’t easy to grow and you just cannot cling on conventional methods of marketing. In this competitive and fast pacing market when hundreds of business are emerging and collapsing, you need something unique and different than others to stand out as the most appealing one. In such a scenario when you feel like your growth has saturated but you wish to target a huge audience to generate good revenues then switching to the online platform and search engine marketing comes to your rescue.

The major motto of search engine marketing is to attract your target audience by increasing your website’s ranking. And once your website starts to appear in the top 5 results of Google search then nothing can stop you from enhancing your business on global platforms.

Why search engine marketing is important for your business?

It is needless to mention that the number of people shopping online has increased widely. Users know what they want and they just make a search for it and if your website is not VISIBLE on the first page of the search then it is like you are non-existent to almost 90% of your online customers.

The reasons why search engine marketing magnifies your leads generation are:

Many people shop online.
Organic leads are pure profitable leads as they are the ones who have made search for the product which means they actually need it. So organic leads are the easiest convertible leads for revenue generation.
You can brag your brand name online and on all social media.
Most of the organic searches result into purchase.
Engage more number of quality customers without much effort.
Reach your target audience easily
Embark as the leading company in your particular niche.

How Search Engine Optimization gears up your business growth?

SEO techniques help to intensify your website visibility on the Internet and when you increase your website’s visibility it will attract more traffic to your website and hence more inquiries for your product and services.

SEO also helps you to boast about your brand name to the targeted audience. If your SEO goes well then it will divert genuine visitors to your website who are in actual need of your product. This is how you get potential clients through organic searches which helps to increase your conversion rate and hence more revenue generation.

SEO tactics exponentially increase your lead generation and market reputation if used wisely and strategically. SEO can simple expand your business and brand image to the mass public by magnifying your website’s visibility on Internet. It brings huge traffic to your website, increase you organic leads and hence speed up revenue generation process.

Which SEO strategies can help you more?

Today content is the king of everything. Someone who visits your website would demand more personalized and organized information and not just the scrap bulk data. People continuously keep on searching the internet and browse through topics which benefits them. So having good content acts as a boon to your website ranking as it will reduce bounce rate.

Identify right keywords and add them to your website content: Generate good keywords that are focused on your product and service so that your website appears on the first page whenever an organic search is made related to your subject. You can use many online tools to generate good keywords which act as traffic magnets for your website.

Construct inbound website links: SEO drives good traffic to your website but what is important is that the user should stay on your website. He must browse through your pages. And the best way to increase the time user spends on your website is by creating inbound links like adding some clickable graphic, link to next page via hyperlinked words. These links help search engine crawlers to navigate through your website and suck the best information out of it which eventually helps to increase of visibility in organic searches.

Keep an eye on all market trends and the result: Generally people invest a good portion of their budget on SEO but they forget to monitor if their efforts are actually enhancing the website ranking or not. So don’t forget to keep a strict eye on the global trends of your business and how can they be of your use. Use Google Analytics to monitor how your keywords are working to attract organic clients.

You can also submit your website to search engines so that they know that your website exists on the internet. It might seem intimidating in the beginning but believe us, search engine optimization is the best way to reach out all those prospects whose subject is related to your products and services.

But remember, don’t just rush on getting good results because you can start a business but driving it in a righteous direction is what matters at the end. And you need good perseverance and skillful SEO strategies in order to reach your target audience and achieve fast results.

Digital Marketing December 19, 2018

Do You Still Need to Analyse Your Business With Respect to Digital Marketing?

In this new world of technologies where internet is spreading its arms in every business market. It has become an indispensable requirement for all of us to use the internet as a boon for adding colors of success to our organization/business. When business is changing at such high-pace and so are the marketing techniques, how can we be just dependent on the antiquated ways of marketing our business to this mass public?

Don’t worry. We will provide you all the necessary information you need to expose your business to the massive number of people and thus attract more clients.

When technology is opening doors for better marketing strategies of products and services then why should your business lack behind?

First, you need to target a certain sector of public and then boast about your business. You can easily create a website for your venture but a critical question which arises is how to generate traffic on that website? How to rank your website so that search engines show it on the top for the organic searches? How to get traffic from other platforms other than organic search? Now, this is where DIGITAL MARKETING comes into play.

Why Digital Marketing of importance to your business?

• Digital marketing opens the door to promote and target your audience both in the local and overseas market.

• Digital Marketing acts as a fuel to boost your revenue generation and it is confirmed by Google in a survey with IPSOS that businesses which are using Digital-Marketing methodologies generate revenue which is almost 3.3 times more than they could generate with conventional marketing.

• You can also attract more traffic without much investment in call center services. You attract and connect with more audience digitally in a more cost-effective manner.

• Also with digital marketing, you create your website’s personified brand image over the web. This brand image helps you attract the quality of clients and hence better business opportunities.

Below is a guideline of how to kick-start with digital marketing to take your business to new heights:

As websites play a major role of setting your standards in this digital market, so having a website with the most original and specific content, query forms for the users or maybe a live chat box if in case someone has a doubt, is of pivotal importance. Therefore just a little change on your websites can bring you huge traffic and hence more organic clients.

Having fresh and original website content: As it is well known that people now prefer to get the content online and make queries on the website itself instead of calling or meeting. “There is a need of specific information instead of unorganized data”.This is something most important point which can be inferred from the ongoing market trends i.e. now people are in continuous search of personalized and more specific information instead of that scrap & unorganized huge data.

Social media marketing: This is something so trending today as people spend most of their time on the social media platforms and continuously keep on searching for something which benefits them. So exposure of your business on the various platforms like facebook, twitter, youtube etc. can add value to your business by attracting clients.

Suppose you are an event management company, you would be required to showcase your work to the audience so that they know in detail about how you can be of their benefit. And in order to achieve this, you can create some exquisite & fancy videos and put them up on youtube. Now sharing the video’s link on your facebook or twitter page will help you attract the interested clients to reach out to you conveniently.

Google Analytics: This is by far the best tool to start with digital marketing for everybody, be it a startup just entering into the market or maybe an established business venture who wants to keep an eye on organic traffic. You just need to register it and there you go. It serves you many advanced features to monitor your site traffic, most visited pages, top landing pages, average visit duration indicating the span of time user spent on your site, bounce rate and many more.

For example, a high bounce rate depicts that the user didn’t find your content good enough and just left from that page without navigating further on other pages of your website. Most viewed pages will guide you about the most compelling pages and content of your site which helps in client conversions.

You just need to analyze every bit if it on regular intervals of time to learn your visitor’s behavior.

It is not about the tool you use, it’s about how you use that tool to generate more traffic and get conversions.

The reason why Digital Marketing is taking over the conventional marketing maneuvers of marketing is its easy and convenient approach to get in touch with the business targeted audience and generate clients. Just post the right content to target the righteous audience. Keep your eyes wide open to the ongoing market trends and customers’ demand and give your 100% to fulfill that demand before they ask for it.

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