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How Artificial intelligence can transform digital marketing in India

Artificial intelligence can be referred to an advanced technology stimulated to think, act, and behave like humans.

Artificial Intelligence, one evolving phenomenon in digital marketing. AI has opened door to enormous options of digital marketing tactics incorporated with the newest technologies of machine learning to save resources and time.

Artificial intelligence has incorporated itself and affected almost all sectors of human life like industrial production, health sector, science, etc. Artificial intelligence has proven its worth in difficult times of pandemic apart from the data analysis, handling enormous data produced daily, automation tasks, etc.

So how does artificial intelligence has raised the bar of digital marketing? Has it benefited the digital marketing industry? Come, let’s find out.

What is artificial marketing?

With time, evolution in data sciences, and analytic solutions have given marketers the ability to anticipate their customer’s next move and improve the customer journey, artificial intelligence does this much more efficiently and quickly.

Today marketers are relying on artificial intelligence for plenty of efforts and if you were postponing your share of it, we have listed, the very reasons why you should start using it and how it affects digital marketing.

  1. Artificial intelligence easily adapts and incorporates in marketing strategies.

Though reluctant at first, marketers have tentatively but started applying artificial intelligence to their marketing moves especially after witnessing big brands using artificial intelligence in their digital marketing.

Artificial intelligence shows products to customers most relevant to their searches and reviews which enhances their experience and increases sales.

2. Artificial intelligence enhances PPC advertising

Artificial intelligence helps in discovering new advertising channels that are not the most commonly used by other competitive brands. AI optimizes targeted advertising platforms.

AI serves in autonomous media buying which involves minimal human input and AI analyzes, manages, and optimizes your paid ad campaign.

3. Artificial Intelligence creates more personalized messaging service for customers

It has always been a struggle for marketers to determine where to place the ads and what individual content to send. AI helps the organization in message tracking and increases analytic capabilities to send personal and customized messages to users according to their preferences at the right time and right place.

4. Artificial intelligence predicts customer behavior more efficiently and gives insights

All that time required to crunch a large amount of data and match customer’s behavior can be reduced by AI and more efficiently. AI creates personalized audience persona based on their geo-specific events, on-site interactions, referral sources, past communications, purchase behavior, psychological factors.

AI algorithms identify-

  • Clearly which customer should be included and excluded from which ad campaign.
  • Match customers to the products most likely to use.
  • Better manage the limited stock commodities and customers who tend to return items.

    5. Artificial Intelligence promotes an enhanced chatbot experience

For those not familiar with the name, the chatbot is an AI software tool. It stimulates a human conversation with the customer and helps them find what they are looking for. It reduces the resources, time, and money required in customer support all the while generating more leads. The chatbot works on different platforms and different customers simultaneously which removes the waiting time issue. Chatbots are just not for service interaction but can also be used for quizzes to predict and learn about customer’s preferences.

6. Artificial Intelligence curates Smart email content for customers

Personalized content is much more effective than impersonalized. It’s no news but AI does it for you much more efficiently in less time can be new for you. Your team after hours of compiling and scheduling won’t be able to send personalized emails to every single customer. AI algorithms identify hyper-contextual content to create the one-on-one email content.

AI create these emails based on-

  • Previous website interactions
  • Wish lists
  • Previous brand interactions emails
  • Popular content at the time
  • interest of similar visitor

    7. Artificial Intelligence churn predictions and increases smart customer engagement

AI algorithms identify disengaged segments through predictive models, tests, and data on real customers and take actions accordingly. E.g. quick-churn customers are difficult to engage and late-churn customers are easy to re-engage so they are incentivised through relevant offers, push notifications, emails, etc. churn predictions are different for every company and brand so it needs to be built from the ground focusing on your company data.

8. Artificial Intelligence enhances the performance of your team for better purposes

We have established the fact that AI does tasks like data analysis much faster and with more efficacy. So free your human resources of mundane repetitive tasks and put them to better use so that they can build some of the best marketing strategies for better campaigns, and performance.

Takeaway-

Artificial Intelligence is one such phenomenon that cannot be separated from digital marketing in the near future. So, it is the best time that the newbie digital marketers and marketing strategists in the companies adapt to this evolving trend of AI and ace their marketing game. It is not just to benefit your marketing growth but machine learning would also help you in branding your business in the era of technological evolution.

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Do You Still Need to Analyse Your Business With Respect to Digital Marketing?

In this new world of technologies where internet is spreading its arms in every business market. It has become an indispensable requirement for all of us to use the internet as a boon for adding colors of success to our organization/business. When business is changing at such high-pace and so are the marketing techniques, how can we be just dependent on the antiquated ways of marketing our business to this mass public?

Don’t worry. We will provide you all the necessary information you need to expose your business to the massive number of people and thus attract more clients.

When technology is opening doors for better marketing strategies of products and services then why should your business lack behind?

First, you need to target a certain sector of public and then boast about your business. You can easily create a website for your venture but a critical question which arises is how to generate traffic on that website? How to rank your website so that search engines show it on the top for the organic searches? How to get traffic from other platforms other than organic search? Now, this is where DIGITAL MARKETING comes into play.

Why Digital Marketing of importance to your business?

•           Digital marketing opens the door to promote and target your audience both in the local and overseas market.

•           Digital Marketing acts as a fuel to boost your revenue generation and it is confirmed by Google in a survey with IPSOS that businesses which are using Digital-Marketing methodologies generate revenue which is almost 3.3 times more than they could generate with conventional marketing.

•           You can also attract more traffic without much investment in call center services. You attract and connect with more audience digitally in a more cost-effective manner.

•           Also with digital marketing, you create your website’s personified brand image over the web. This brand image helps you attract the quality of clients and hence better business opportunities.

Below is a guideline of how to kick-start with digital marketing to take your business to new heights:

As websites play a major role of setting your standards in this digital market, so having a website with the most original and specific content, query forms for the users or maybe a live chat box if in case someone has a doubt, is of pivotal importance. Therefore just a little change on your websites can bring you huge traffic and hence more organic clients.

Having fresh and original website content: As it is well known that people now prefer to get the content online and make queries on the website itself instead of calling or meeting. “There is a need of specific information instead of unorganized data”.This is something most important point which can be inferred from the ongoing market trends i.e. now people are in continuous search of personalized and more specific information instead of that scrap & unorganized huge data.

Social media marketing: This is something so trending today as people spend most of their time on the social media platforms and continuously keep on searching for something which benefits them. So exposure of your business on the various platforms like facebook, twitter, youtube etc. can add value to your business by attracting clients.

Suppose you are an event management company, you would be required to showcase your work to the audience so that they know in detail about how you can be of their benefit. And in order to achieve this, you can create some exquisite & fancy videos and put them up on youtube. Now sharing the video’s link on your facebook or twitter page will help you attract the interested clients to reach out to you conveniently.

Google Analytics: This is by far the best tool to start with digital marketing for everybody, be it a startup just entering into the market or maybe an established business venture who wants to keep an eye on organic traffic. You just need to register it and there you go. It serves you many advanced features to monitor your site traffic, most visited pages, top landing pages, average visit duration indicating the span of time user spent on your site, bounce rate and many more.

For example, a high bounce rate depicts that the user didn’t find your content good enough and just left from that page without navigating further on other pages of your website. Most viewed pages will guide you about the most compelling pages and content of your site which helps in client conversions.

You just need to analyze every bit if it on regular intervals of time to learn your visitor’s behavior.

It is not about the tool you use, it’s about how you use that tool to generate more traffic and get conversions.

The reason why Digital Marketing is taking over the conventional marketing maneuvers of marketing is its easy and convenient approach to get in touch with the business targeted audience and generate clients. Just post the right content to target the righteous audience. Keep your eyes wide open to the ongoing market trends and customers’ demand and give your 100% to fulfill that demand before they ask for it.

WeboMind Technologies is a leading IT Company in Jaipur which gives you several opportunities to take advantages of Digital world. You can dominate your market with us with the help of our experienced Digital marketing team. Get started with WeboMind Today.