Marketing is nothing just a relation between the products/brands and customers. Marketing helps you to sell your products to customers. Product, Cost, Price, Affordability, Awareness, Promotion, Communication, Place, Packaging, Accessibility, Positioning and People, these are some of the main aims of the marketing.
None of the users goes beyond the first page of Google search to find the relevant result. And getting your website rank highest and shine on the first page of Google Search Result or any other Search Engine Result is something to assure that your digital marketing is going well.
1. Social Platform Users are obsessed with Videos:
In the current era of digitization, around 63% of business starts with video marketing. It is very helpful, as it is easy to share. On social media sites, 55% of peoples watch videos every day. It is not important that your product/brand’s video goes viral, important is that peoples see your video and share if they like it. People get connected with some emotional videos and share if all over their networks.
92% of peoples daily see videos on their laptops and also smartphones, but not only watching them also share the videos. And the icing on the cake is an Autoplay button, from which you can grab attention towards your video very easily.
The best marketing video timing on some social sites are
- A. YouTube – 2 minutes
- B. Facebook – 1 minute
- C. Twitter – 45 Seconds
- D. Instagram – 30 seconds
And people still wonder where time flies in the modern day’s era.
2. A video would give an edge to your SEO/ROI:
Video marketing is kind of a golden egg. If you want your product to BOOM the market and to get more traffic on your website, and also to get better search rankings, then this the way. As a probable buyer is only made by the traffic which is on best search engine and that is GOOGLE, and another is YouTube which is also owned by GOOGLE.
The wait is over and gets started to climb on the ladder of search ranking. A lot of business owners have admitted that videos have provided them with a good return. Though this art of video making ain’t cheap. But with the advancement in technology, it has become so easy to get video editing tools at low prices and certain are free as well. Though one can still film a decent video through your smartphone itself.
3. Videos Help to drive Organic Traffic:
Everyone knows after youtube being completely owned by Google will surely have some repercussions in the marketing and branding of the products as well. We all die-heartedly strive for getting displayed on the first page of Google Search Results.
And in that run, we must know that in the coming years, Videos would become the strongest armor to earn high ranks in Organic Searches. For an initial start, you can try using keywords more often in the title and then focus on the description. This will help you get a higher organic ranking. To get more traffic you can even start embedding your website in all sorts of blogs and social media pages as possible.
4. Video Marketing is a boon to increase your Sales and Conversion Rate:
You wake up and you need to make money! If video making is taken seriously it can become some serious source of income. Informative videos and product describing videos are the ones which get more of the clicks. Studies have shown that more than 70% of people who watch such informative product review videos they end up buying the stuff eventually. So why are you still waiting to start enhancing your video editing and crafting skills and start earning money?
5. Video Marketing helps build trust:
One needs to gain the trust of the viewer in order to make the viewer a consistent follower of your work. And for that policy to work one needs to make genuine and legit content. This will make you have a long term relation with your viewer. For that, to work you need to start with providing good informative content and stop selling it cause people might just ain’t here for buying it.
A video has even a better way of interaction with people. It engages and ignites emotion amongst people. YouTube today has become the most powerful weapon amongst us. It is used in a broad spectrum for branding and marketing products. So, if you are serious about your work in content making then make sure your videos are genuine enough.
In conclusion, all I can say is if you ain’t using video to spread your content then maybe it is time for you to switch to video mode. It has even a broader media approach which might end up in resulting in more distribution of the information you want to outcast.