After you have determined the financial resources of your company and analyzed the market, it is time to think about what you want from your marketing strategy.<\/p>\n

Facebook ads might be more cost-effective if your goal is to increase brand awareness or generate demand.<\/p>\n

Google Ads may be a better option if your goal is to generate leads or sales<\/p>\n

This scenario is where a user searches for the product or service your company offers.\u00a0You will target people who have a higher intent to buy.<\/p>\n

However, you will need to reevaluate your overall Google Ads and Facebook Ads spending.\u00a0In many cases, I have seen Facebook Ads deliver lower cost per conversion (i.e. cost per lead).<\/p>\n

It is important to determine the quality of your leads and what it costs per lead.<\/p>\n

Google Ads may cost twice as much, but does it convert at a higher level?<\/p>\n

To find the most favorable route, make sure you do the math.<\/p>\n

Stage in the Buyer’s Journey to Choose\u00a0<\/strong>Between Google Ads Vs Facebook Ads<\/strong><\/h2>\n

It is also important to understand where the buyer is at each stage of the buyer’s journey before you can decide which advertising channel to use.\u00a0Both platforms may be a good fit but at different times.<\/p>\n

Google Ads is the best way to get users to buy products or services right away.<\/p>\n

Facebook ads are a great way to reach people with a need for your product\/service, whether they’re looking to increase awareness or to influence their ongoing consideration.<\/p>\n

This is how the two channels can work together to fuel your organization’s growth.<\/p>\n

Product\/Service Maturity and Overall Search Volume<\/strong><\/h2>\n

Although this is a great place to start, I feel that many businesses don’t take it seriously enough.<\/p>\n

Google search ads won’t give you much volume if your company has a new product\/service.<\/p>\n

Take Uber as an example.\u00a0A few years back, the term “rideshare”, was not even a word. Therefore, no one ever searched for it.\u00a0Lyft and Uber disrupted an industry people hadn’t even thought of.<\/p>\n

They met a great need but weren’t something users looked for. There were only taxis and that was all.<\/p>\n

Consider the pain points that your product addresses before you completely rule out Google Ads in this situation.\u00a0You may find a few keywords that describe the problem and explain how it solves it.<\/p>\n

This may not be enough for you to spend your budget.<\/p>\n

Facebook Ads is a great place for you to begin if your Ola-like product solves a problem that people accept or don\u2019t search for solutions to.<\/p>\n

Instead of targeting users based on their intent, you can target them based on demographics and interests. This will allow you to introduce your offer to the right audience.<\/p>\n

Demographic-Sensitive Product or Service<\/strong><\/h2>\n

The next scenario is that if your service or product strongly correlates with life events and audiences, then Facebook is probably the better choice.<\/p>\n

Facebook offers powerful targeting capabilities, such as the ability to target people based on life-changing events.<\/p>\n

Google allows you to target specific life events but you can still target people who are searching for these terms.<\/p>\n

Google Ads won’t work for you if it isn’t something that’s commonly searched for.<\/p>\n

Facebook however, is the primary targeting tool, which allows you to reach more people in specific life situations.<\/p>\n

Brand Recognition<\/strong><\/h2>\n

Although not as important as other factors, they are worth noting and may be in some way related to the above.<\/p>\n

Even if your company has made an effort to build brand awareness, a young company is more likely to fail in the search for a job.<\/p>\n

Why?<\/p>\n

This scenario will make your competitors more well-known and loyal.<\/p>\n

Users will see more success in paid advertising from your competitor if they see your ad (a company they don’t recognize) than they see from yours.<\/p>\n

Consider the market position of your company.<\/p>\n

To build your brand’s reputation and recognize yourself through Facebook ads, and other social media channels, you can then move on to Google Ads to improve your chances of success.<\/p>\n

Conclusion<\/strong><\/h2>\n

You can see that there is no one-size-fits all answer to the question of whether Google Ads or Facebook Ads are better.<\/p>\n

Take a step back and follow the steps below:<\/p>\n

\n
• Find out how much you can afford to get a customer.<\/li>\n
• Take into account your industry to determine if it is a search-heavy one.<\/li>\n
• To find the CPC ranges that you will be using in Google Ads, do keyword research.<\/li>\n
• Consider how much your budget could go in different situations.<\/li>\n
• To find the perfect mix, test, test, and then test again!<\/li>\n<\/ul>\n

  \u00a0<\/p>\n\n\n

  <\/p>\n","protected":false},"excerpt":{"rendered":"

  Google Ads V\/S Facebook Ads There are many ways to determine where your media budget should be split between Facebook Ads V\/S Google Ads.\u00a0These are the things to consider and how to calculate them. This is one of the most frequently asked questions by businesses when they expand their paid media presence. Where can I<\/p>\n","protected":false},"author":1,"featured_media":838,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[59,80,79,84,83],"yoast_head":"\n