5 top Mobile App Promotion Techniques that can be used…
1. Social Media Marketing:
The easiest way to promote anything in this world is through social media platforms. With a huge crowd online you can reach your target audience easily, but don’t be boring there, simply putting your application link won’t attract any audience. Do it smartly, show your application showcasing all its usefulness in an interesting way that people read about it, and want to learn more about it. Your introductory text should be attractive enough to engage more audience. People should see that your post is worth clicking. So here is the 1st tip to promote your app online, get your phone, and post about your new app on all social media platforms. Posts should be interesting and engaging and useful.
The well-known platforms include Facebook, Instagram, Twitter, Snapchat, LinkedIn, Tumbler, and Pinterest. Every platform has a different sort of crowd, now you decide what sort of audience you might need as your target. For instance, Instagram is a place where you will find all millennials, so if your target customers are on Instagram, create one business account for your app and start promoting your app.
2. Check-in Rewards to your Customers:
Another way to promote your application is by giving check-in rewards to your customers. You can encourage your potential customers to use your app by offering some rewards. It can be of any form like you can offer discounts, rewards points that they can use later too. You can also offer incentives, prize, recognition for some fixed number of visits on the app. Do something that allures customers and they visit and use your application. Customers who are using the services like Google+, ShopKick, FourSquare can be convinced to check-in to your place by offering them rewards. It is a simple way to attract new customers. In the beginning, this practice can help you to gain more customers.
3. Interesting Landing page:
A powerful landing page comprising of all the important information is one best way to let people know about the app. In brief, a small self-explanatory introduction in clear words is enough. In general, the landing page is known as the home page where the major functions of applications are mentioned. It is like an introduction of customers to the app. It can be more than just the introduction page, you can add links to your application which takes users to iOS and android app stores directly from where they can download the application. There are many applications which are using these techniques and getting benefit also. For example, see the Landing Page of Tinder you will get the idea of how the landing page should be and how much information should be included in it to give a brief idea about an App.
4. User Retention:
In the beginning, you must pay importance to every single user of your application. Talk to one user at a time, it would be great if you make a small group of some users who could provide you honest feedback. It is imperative to get those feedbacks in the beginning phase as somehow they validate the motive of your application. Listen to your user reviews and make sure they remain loyal to your service, once you get that initial trust from customers, it would become easy to find new customers as well. Apart from all social media platforms, mouth marketing still stands on the top. Because when a real-time user speaks about the goodness of an application, it becomes easy to build trust in another user. Hence talk about the app service to your customers, get their reviews, & feedbacks and also listen to their complaints. Modify according to your customer reviews and feedbacks, this is how you will gain recognition. Remember, a happy customer will bring you 100 more customers.
5. Work on your App Store page Optimization:
Optimization on the app store page is a basic yet critical strategy for the promotion of Application. More than 50% of people who have downloaded an app on the play store or app store have found it because they spot the app while browsing through the app store.
The way your website should be good enough for customer acceptance or can be considered as digital equivalent showcasing your business, the same way an app is something that helps in distinguishing your business from all the other competing portals. The idea driving App Store or Play Store optimization is to let your user known about your application so they can find and download your app from the app store. The optimization technique focusses on conversation rate optimization and keyword optimization.
Also, Read, Top 5 Promotional Techniques for Travel Agencies
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